Friend of Urgent Content, Max Joseph, sent us these hilarious Prop 19 videos he worked on for The B-Squad. With voting day around the corner, Californians are all anxious to see what happens with this historic proposition…so why not make light of it? The first video is my favorite, but all three are definitely worth checking out…

YouTubers, The Fine Brothers, are attempting an interesting new video series called “Kids React,” where they film kids watching well-known viral videos and then record their feedback. It’s attempting the ultimate combination of cute kids and viral hits. For the first episode, the kids watched “Double Rainbow,” “Two Bunnies Two Cups,” “Snickers Halloween Commercial,” and “Obama Podium Fail.” My initial reaction was that some of the kids they used just aren’t young/cute enough, but after a while I started to appreciate the tween feedback too. Still, younger kids like the girl Morgan are much more hilarious than the older kids, especially the slightly bigoted Jake (watch his part at the end). I don’t think The Fine Brothers nailed it with this video, but it’s still worth checking out.

via Mashable

Urgent’s friend Simon over at Bloggasm saw our recent post on Weezer’s YouTube invasion and gave us the heads up today on another YouTube invasion – this time from Valvoline. The company teamed up with Key of Awesome and Upright Citizens Brigade for some branded videos centered around one thing – the word “probably.” Valvoline is an odd brand to blow up on YouTube, but the videos are kinda funny and I admire their bold move. You can watch some of them below.

/Barbra Streisand (music video) Duck Sauce/

Turntablists Armand Van Helden and A-Track, AKA “Duck Sauce,” have only been releasing music for a year, but already individually have sold a resume of bangers under their belts.  The video for “Barbra Streisand” is an accomplishment in its own right, capturing the spirit of New York, in which real people and celebrities alike populate the crowded city streets.  The video was directed by So-Me, the artist who brought us the Justice v. Uffie D.A.N.C.E music video and who continues to push the envelope in the realm of creative innovation in a declining industry. With the likes of artists Kanye West, Chromeo, Pharrell, Santigold, Questlove, Just Blaze, DJ Mehdi, Buckshot, Fat Jew, Dust La Rock, Ryan Leslie, and Diplo (to name a few…), the viral hit boasts more celeb cameos than Ray Parker Jrs.’ video for  The Ghostbusters theme song. The result is an uplifting and colorful musical landscape where the intermixing of real and celebrity personas is thoughtful, not forced.  It seems that the only person left out of the street-party scene in the video is Barbra herself, although her cross-dressing body double does make an appearance narrating the beginning and ending of the video, in a truly New York state of mind: “New York is the place of opportunities. If there is any place in this world that you want to come to to be able to make it big or go after your dreams, it is New York City.”

The other day Google put out this bizarre video to hype their location-based mobile search engine, but at 10 minutes long, it’s hard to believe most people would sit through the whole thing. I…almost did. But it’s worth checking out for the hidden humor throughout the whole video. My favorites from when I skipped to the middle of the video are at 4:05, 4:16, 4:34, 5:17 and 6:07. Go wild!

via Mashable

The Viral Factory released their latest video for Samsung earlier this month and it’s already had over 3.6 million views so far. What happens in the video isn’t easily relatable to the new phone they’re advertising, but it’s definitely eye-catching and unexpected. That’s due to the brilliant combination of two already proven successful themes (cute toddler dancing and group dancing). Watch the video below:

The Gregory Brothers of Auto-Tune the News are on fire right now after their recent collaboration with Weezer. Also worth pointing out is how much Weezer gets viral video – they seem to be everywhere! I find this video a lot more annoying then the infamous Bed Intruder song, but it’s still a viral success (already over 700k views since Sunday). Check out what two of the brothers had to say in their interview below, and below that, their latest collaboration with Weezer:

via Mashable

The latest branded viral video win goes to Gillette for putting out this amazing trick shot demonstration with Roger Federer. The company claims the footage was captured in one take during a real commercial shoot with the British Skin Foundation. Somehow Roger manages to knock a water bottle off a guy’s head not once, but twice with a powerful serve. The video has not only reached over a million hits, it’s left everyone debating about whether the clip is real of fake. But even if it is fake, what matters is everyone is talking!

We had this very cool video sent to us today and couldn’t help but notice the strong presence of the Vitamin Water brand. The amazing dancing is clearly the reason this video has received close to 170k views, but Vitamin Water is in frame long enough to make you wonder if they were involved. However, this street view proves the ad was already there and not placed in the shot intentionally. Still, it makes you think about how brands can insert themselves gracefully into genuine viral content and ride out the views on YouTube. (via Ben Stein)

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