Tag Archives: social media

Latest Facebook Changes

Written by Adam. Posted on September 3, 2011. No comments.
The world is now aware of the drastic changes that Facebook made to their website last week. And of course, these changes didn’t come without harsh criticism and opposition from its 800 million users.  Facebook users didn’t know what to do initially… except complain. A friend of mine wrote that “Complaining about the new Facebook [...]

Instagram Adds #Hashtags to the Equation

Written by Peter. Posted on January 28, 2011. No comments.
Last week I wrote about Levi’s Brazil stepping into the Instagram domain with a purely visual approach to marketing their products. The potential for brands on this rising iPhone community just got bigger with the addition of hashtags. This feature allows brands to find their community and interact with fans, creating more potential for marketing [...]

Comedian Mike Birbiglia Sleeping in Macy’s Window Display

Written by Peter. Posted on January 26, 2011. No comments.
Comedian Mike Birbiglia latest acting job is as a mannequin. Well not exactly, but he is going to spend the next week living in the window display at Macy’s flagship store in New York City. Proctor + Gamble is supply downy fresh bedding for Birbiglia’s stay in a stunt called Clean Sheet Week. During the [...]

Students Create WeSC RFID Sneakers

Written by Peter. Posted on January 25, 2011. 3 Comments.
Imagine checking in on Facebook without even having to blink. I stumbled across this video today on these special social media shoes. Students at a Swedish progressive, new media-focused school called Hyper Island partnered with clothing company WeSC to create RFID shoes that help connect social media to your experiences without the hassle of fumbling around [...]

Levi’s Brazil Builds Presence on Instagram

Written by Peter. Posted on January 22, 2011. 2 Comments.
With Instagram catching on everywhere, Levi’s Brazil (user name: levisbrasil) noticed a growing populating of users in their home country and decided to step into the game too. Sure, a lot of brands are deeply involved in various social media arenas, but we don’t hear much about what’s happening on Instagram – a still relatively [...]

MTV Hosting Digital Content Awards Show

Written by Peter. Posted on January 20, 2011. No comments.
MTV announced they’ve created a new awards show that focuses on digital content – namely music and social media – coming to your computers sometime this Spring. Yes, this awards show is web-only with the intention of bringing the social conversation into the spotlight. It’s still in the development stages, so there aren’t any clear [...]

Looking at Branded Content in 2011

Written by Peter. Posted on December 22, 2010. No comments.
I was reading this list of predictions for digital advertising in 2011 and one point in particular really stuck out to me: 5. Brands Will Become More Like Media Companies Social media has empowered brands to break their own news instead of relying on advertising or PR to disseminate their message. As brands become increasingly comfortable with [...]

How Facebook and Twitter Evolved in 2010 (via @digitalsurgeons)

Written by Peter. Posted on December 20, 2010. No comments.
Digital Surgeons examine the current status of Facebook and Twitter as we conclude 2010. What a year it has been! Thoughts to get your brain stirring: - I believe 88% of all people know about Facebook, but amazed Twitter is already at 87%. - It’s surprising only 40% of people on Facebook follow a brand. - It’s really surprising [...]

Weekly Ad-vice: NogPong

Written by jewel. Posted on December 16, 2010. No comments.
Nowadays, putting together a dynamic and tech-savvy social meda campaign is one of the most effective ways to boost brand interest, and accomodate fun. Take some ad-vice, courtesy of advertising powerhouse Saatchi & Saatchi LA: Everybody who’s been to college (or even high school) has had at least one experience with the plastic Dixie cups [...]

Edge of Progress Tour Hits Home

Written by jewel. Posted on December 7, 2010. No comments.
That’s a wrap! Urgent recently finished production on the Edge of Progress Tour’s stop in San Francisco.  MacKenzie Fegan, along with our crew, stopped by GAFFTA (Gray Area Foundation For The Arts) to chat with executive director Josette Melchor. GAFFTA is a nonprofit dedicated to building social consciousness through digital culture, and is located in [...]

#TVittervision

Written by jewel. Posted on November 23, 2010. No comments.
Friends of Urgent (also formerly of Current TV), Chloe Sladden and Robin Sloan, are changing the way we watch television.  Fast Company came out with a juicy article today that features the pair as major players in the development of Twitter as the interactive platform for TV.  With the incorporation of Twitter in TV programming and [...]

@NigelLeck Builds Bot to Auto-Debate Climate Change on Twitter

Written by Peter. Posted on November 4, 2010. No comments.
Here’s something interesting going on in Twitterland. We’ve all weighed in on popular topics of debate that never seem to go anywhere. Perhaps you’ve fallen into arguments with climate change deniers for example. Australian, Nigel Leck got sick of these pointless debates, so he built a bot that auto-responds to climate change skeptics on Twitter backed [...]

Ads Are Coming To Your Twitter Stream

Written by Peter. Posted on November 1, 2010. No comments.
Twitter just announced today that they will begin advertising within user’s tweet streams starting with Hootsuite and eventually Twitter.com. So far, advertising on Twitter has been something you could easily avoid unless you look at trending topics or use the search feature; but now promoted tweets will be right in your face. We all knew [...]

@vitrue Publishes Fresh Facebook User Data

Written by Peter. Posted on October 28, 2010. No comments.
Mashable shared a study from social media management company Vitrue today showing the latest data on Facebook’s popular usage times. This info is key if you’re wondering how to get the most views on your posts before they get buried deep in the news feed. In fact, right about the time I post this will [...]

Social Media Becoming Our Biggest News Source

Written by Peter. Posted on October 11, 2010. 1 Comment.
This weekend, on my Twitter feed, there was a lot of talk about Solomon Burke’s passing. If I wasn’t networked with so many music fans, I probably wouldn’t have seen much about it. Last night I saw a tweet from a local acquaintance that was expressing frustration about being an SF Giants fan. I assumed [...]

The Lack of Futureness

Written by Peter. Posted on October 6, 2010. No comments.
I didn’t predict a rant today, but here it goes. I’ve had a lot of thinking time this week. Today I read an interesting piece of writing today from Russell Davies about today’s “lack of futureness” and while it’s just a collection of thoughts raising the issue, it had me thinking how this applies to new [...]

@Audiodraft crowdsources original music

Written by jewel. Posted on October 1, 2010. No comments.
AudioDraft is hopping on the crowdsourcing bandwagon, leveraging a contest-model as a platform for helping musicians collaborate online.  Hailing from Finland, the founders of the company have developed a platform that allows businesses or individuals holding a composition-contest on their site.  They use open source technology as a way to help musicians collaborate online easily; [...]

New iphone app sends real life drinks

Written by jewel. Posted on September 30, 2010. No comments.
A new service called Bartab is allowing users to use their cell phones to send real drinks to their friends for $1 a pop.  Virtual gifts on facebook for birthdays and holidays are a thing of the past, now that Bartab (which identifies users via Facebook Connect) provides this virtual service that makes internet gifting [...]

Twitter and Television

Written by Peter. Posted on September 28, 2010. No comments.
I’ve noticed that Twitter and television are building some interesting relationships between each other. I’ve wrote on this before, specifically about the fake Kenny Powers Twitter account (@KFUCKINGP) which has become an unanticipated, unofficial extension of the show Eastbound and Down. Also, this year CBS launched a new series based on the Twitter account @shitmydadsays [...]

Location, Location, Location

Written by Peter. Posted on September 20, 2010. No comments.
For some time now I’ve had to explain to my non-tech savvy friends what Foursquare was – and mostly the response was something like “that sounds weird” or “bring on the stalkers.” I admit, I actually drew a line and have stayed off of Foursquare (if I’m going to give up my “20,” I’ll just [...]