The fake documentary clips have earned millions of hits on FunnyOrDie and the Funny People official site. What’s interesting to me is that, while the other viral videos launched to promote the film all featured bigger names (the Yo’ Teach clips with Jason Shwartzman, the fake films of Adam Sandler’s character, etc…), the only spots to have gotten traction are the ones with a (relative) unknown. To the point where they’re even talking about doing a feature length Raaaaaaaaandy! project. It’s a cool example of a marketing campaign taking on a life of it’s own.

And it also speaks to Ansari’s web-savvy, as he has been hyping the spots on his tumblr and twitter constantly. Go ahead, laugh your dick off.