3D 360 Interactive Video Technology for iPhone

Written by Peter. Posted on January 31, 2011. No comments.
Posting about the Black Eyed Peas makes me feel kinda gross (sorry if you’re a fan), but their new 3D 360 interactive video experience for the iPhone shows off some pretty crazy technology. Yes, 3D 360, as in you can turn around in the video and see objects in 3D (the experience is limited to [...]

Brand Spanking: Honda, GE and Nike

Written by Peter. Posted on January 31, 2011. No comments.
Another Monday dose of branded content for all the commercial lovers out there. Honda’s unique, animated European commercial for the Honda Jazz called “This Unpredictable Life,” featuring Garrison Keiler’s awesome voice. Created by Wieden + Kennedy London. GE demonstrates their latest braking technology for trains using really amazing slow motion HD footage of different objects beings dropped [...]

Creative-Powered Capitalism?

Written by Peter. Posted on January 29, 2011. 1 Comment.
Ad guru Alex Bogusky along with partners Rob Schuham and John Bielenberg have set out on one serious mission. After a weeklong brainstorm session the guys created Common, an open source, living network of creatives in pursuit of spreading a new brand of capitalism. Using “designers, strategists, vertical experts, celebs, capital, media…”  and other talented [...]

Friday Music Video Round Up: 1.28.2011

Written by Peter. Posted on January 28, 2011. No comments.
Music video madness makes for some Friday gladness. Get your fix below! Metronomy – “She Wants” – Directed by So Lab The Aston Shuffle – “Your Love” – Directed by Maxime Bruneel Toro Y Moi – “Still Sound” – Directed by Steven Daniels The Tree Ring – “Wore It Deep” – Directed by Destin Cretton Sleigh Bells – “Rill Rill” [...]

Instagram Adds #Hashtags to the Equation

Written by Peter. Posted on January 28, 2011. No comments.
Last week I wrote about Levi’s Brazil stepping into the Instagram domain with a purely visual approach to marketing their products. The potential for brands on this rising iPhone community just got bigger with the addition of hashtags. This feature allows brands to find their community and interact with fans, creating more potential for marketing [...]

Retinal Blast: Tiny Power Plants, Skateboarding Shoes and Floating Around Venice

Written by Peter. Posted on January 27, 2011. No comments.
Heavy doses of retinal blastery like always. If your eyes need some inspiration, look to these visual delights. Tilt-shift perspective of the world’s energy production directed by Niles Heckman. An experimental skateboard film that actually crops out the skater entirely, leaving only his shoes and the board. And then watch what they do in the credits! It [...]

Comedian Mike Birbiglia Sleeping in Macy’s Window Display

Written by Peter. Posted on January 26, 2011. No comments.
Comedian Mike Birbiglia latest acting job is as a mannequin. Well not exactly, but he is going to spend the next week living in the window display at Macy’s flagship store in New York City. Proctor + Gamble is supply downy fresh bedding for Birbiglia’s stay in a stunt called Clean Sheet Week. During the [...]

Killing It: Scott McDowell

Written by Peter. Posted on January 26, 2011. 4 Comments.
This week’s featured person on “Killing It” is an SF-based audio engineer and one of the people behind Chasing the Moon, a video podcast featuring some of the best in the local indie music scene. Name: Scott McDowell Job: Staff audio engineer at Hyde Street Studio C and Tiny Telephone. Favorite food: Any of the soba soups at [...]

Needle in a Haystack

Written by Brandon. Posted on January 26, 2011. 1 Comment.
I found this fun article on the front page of the LA Times today to be especially relevant.  Apparently, it’s getting tougher for “reality” shows to cast “real” and “authentic” people who will play the desired part/role in the show, but are doing so genuinely.    At UC, we all have docu/non-fiction backgrounds when it comes [...]

Students Create WeSC RFID Sneakers

Written by Peter. Posted on January 25, 2011. 3 Comments.
Imagine checking in on Facebook without even having to blink. I stumbled across this video today on these special social media shoes. Students at a Swedish progressive, new media-focused school called Hyper Island partnered with clothing company WeSC to create RFID shoes that help connect social media to your experiences without the hassle of fumbling around [...]

Tuesday Laughs: Seinfeld, Supermarkets, Old Gadgets and LBJ

Written by Peter. Posted on January 25, 2011. No comments.
In case you’re looking for something to get you through the day, here are some ridiculous videos to watch. Seinfeld re-imagined as a dramatic thriller movie. Here’s a bizarre, yet humorous video about a guy at the grocery store. It’s worth watching for the cool animation at least. Created by Tom Rainford. How French children perceive “old” technology like original [...]

Daniel Tosh TV Show Starts A Blog

Written by Peter. Posted on January 24, 2011. No comments.
Whether you like him or not, Daniel Tosh is turning into a face for the YouTube generation. It’s all thanks to his show Tosh.0, which riffs on the dumbest viral and buzzworthy web videos out there. It’s the stuff we all watch because we don’t want to fall behind on our quick-changing pop culture references. [...]

Brand Spanking: BMW, Bud Light, Asics and Levi’s

Written by Peter. Posted on January 24, 2011. No comments.
Your Monday branded content multi-vitamin. Trailer for BMW’s promising future-minded, four-part documentary series called “Wherever you Want To Go.” Each part will be released weekly over the month of February. Bud Light demonstrates the dangers of 3D advertising in this year’s Super Bowl commercial entry. If these athletes drank Gatorade before this commercial shoot do you think their [...]

Levi’s Brazil Builds Presence on Instagram

Written by Peter. Posted on January 22, 2011. 2 Comments.
With Instagram catching on everywhere, Levi’s Brazil (user name: levisbrasil) noticed a growing populating of users in their home country and decided to step into the game too. Sure, a lot of brands are deeply involved in various social media arenas, but we don’t hear much about what’s happening on Instagram – a still relatively [...]

Friday Music Video Round Up: 1.21.2011

Written by Peter. Posted on January 21, 2011. No comments.
The latest music videos rounded up to make your Friday awesome. Freelance Whales – “Enzymes” – Directed by Chunwoo Kae and Ryan Demler Lykke Li – “Untitled” Crystal Castles + Robert Smith – “Not In Love” – Video by Video Marsh Best Coast – “Crazy For You” Times New Viking – “No Room To Live”

MTV Hosting Digital Content Awards Show

Written by Peter. Posted on January 20, 2011. No comments.
MTV announced they’ve created a new awards show that focuses on digital content – namely music and social media – coming to your computers sometime this Spring. Yes, this awards show is web-only with the intention of bringing the social conversation into the spotlight. It’s still in the development stages, so there aren’t any clear [...]

Retinal Blast: Skate Vid, Lost Photos, 3D Graphics and Fonts

Written by Peter. Posted on January 20, 2011. No comments.
Here are some of the most visually stunning videos I’ve seen recently. It’s kind of random today, but I’m sure you’ll find something worth while. It’s a skate video! Maybe you’re into it, maybe not, but it was filmed by the famous Atiba Jefferson and Ty Evans on the Lumix GH2 DSLR camera for Panasonic and [...]

Have You Seen This Yet? Ray Ban Viral Where the Sun Don’t Shine

Written by Peter. Posted on January 19, 2011. No comments.
I noticed a new viral video while trolling the net and thought I’d confront it. It was posted yesterday on YouTube. Then BuzzFeed picked it up yesterday and Laughing Squid picked it up this morning. It features a guy running through a subway train in the opposite direction that it’s traveling, so he stays even [...]

Videos From One Day on Earth

Written by Peter. Posted on January 19, 2011. No comments.
No, this isn’t the Ridley Scott film that was hyped on YouTube. Planning for the project, known as One Day on Earth, began two years ago which included coordinating thousands of people around the world to film a day in their life on 10.10.10, and then creating a full-length film out of it. Beyond that, [...]

Posterchild Messes With Phonebooth Advertisements

Written by Peter. Posted on January 18, 2011. No comments.
Posterchild is a Toronto-based street artist who likes to mess with your mind in public places. His most notable project was hanging giant Mario blocks in public, which influenced some copycat incidents. This time he’s trying to get people to think better of public phonebooths – which are no more than just sidewalk protrusions for [...]