Category Archives: Sundance

A Convo w/ Sundance Nominated Max Joseph

Written by Brandon. Posted on March 1, 2010. No comments.
Max is a great example of a creator who’s taken his skills and creativity and leveraged it in the web video space to gain serious recognition as a filmmaker. In a web video less world, Max’s vision would not have had the multimillion view exposure that it has, and he’s managed to take the [...]

Jonze / Absolut “branded” short premieres at Sundance

Written by Kasia. Posted on January 22, 2010. No comments.
Spike Jonze’ new short I’m Here premiered yesterday at Sundance, which is interesting not because it is a quirky love story starring two robots, but because it was produced for Absolut Vodka. “This isn’t the first time people have created branded content, but it’s never really been accepted on its own merits. That’s the grey area [...]