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Category Archives: crowdsourcing
@shivsingh drops knowledge on crowdsourcing
Shiv Singh, the dude who literally wrote the book on social media, (that joke never gets old) just blogged his best practices for crowdsourcing on his Going Social Now blog. The note I found most insightful within his post was the idea that you should:
“Build momentum by making the initiative part crowdsourcing, part education and [...]
GE crowdsources online marketing ideas
GE has just announced that they will be tapping the minds of creatives and want-to-be creatives everywhere to help them “avoid the lame”.
What I like about this is the fact that it’s not a Poptent(or Tongal, or Mofilm, or Filmmaka, et. al)- powered “make-us-a-viral-video campaign. It’s just an open call, from the social media department, [...]
@greenpeace crowdsources new logo for @BP_America
To all you bored graph designers who are enraged about the biggest ecological disaster in American history, Greenpeace has a fun way for you to creatively vent your anger: rebrand BP. They’re holding a contest to look for a more appropriate logo for the brand. Now, I don’t usually get down with Adbusters-ish concepts like [...]
A Monument In Time
I've never been as enthralled by a website as I am by "A Moment in Time," a virtual venture by The New York Times Lens that is equal parts photo series, interactive art gallery, and crowdsource experiment. Everyone will find something to love in this treasure trove [...]
5 Online Resources You NEED To Be Using
The following websites are a curated selection based on hours of web time spent in ways not quite as useful.
In an evermore complicated internet landscape of blogs, vlogs, networks, and languages, these sites will actually simplify your life. Amen.
Check them out for yourself:
5. FreshDV
A nice cross-section of expert opinions, tutorials, tech news, etc.
4. IndieGoGo
A crowdfunding [...]
@chrisbosh crowdsources his future
Chris Bosh is one of the most promising young stars in the NBA. Trouble is, he has been toiling away in semi-obscurity in the NBA’s equivalent of the witness protection program, the Toronto Raptors. This summer, however, he is becoming an restricted free agent and will be able to sign wherever he wants, for [...]
In the Beginning, There Were Sims…
Will Wright, creator of The Sims (and, more importantly, SimCity), has leaked his next big project to IGN: a television show tentatively titled The Creation Project.
The series, a collaboration with producer Albie Hecht, former president of SpikeTV and Nickolodeon, plans to source its storylines from viewers through an American Idol-esque voting process. In addition, Wright [...]
Shanzai Studios Crowdsources Product Designs
We’re fans of crowdsourcing, though we’re not always fans of the way the term is misused. To us, crowdsourcing strictly refers to tapping a wide collective to collaboratively solve a problem or work on a project. It’s not holding design contests for a company’s logo (ahem, Victors and Spoils) or developing an un-moderated forum with [...]
Dear Sesame Street
“We, the undersigned, would like to register our concern over the contest you are now conducting…” begins the petition already signed by dozens of animators, arguing against contests, calls for content, crowd sourcing, or whatever you want to call it– essentially, spec work. Professional creatives are taking to the digital streets, with a thoughtful [...]
And the Award goes to… everybody with a camera and access
Interesting piece here about the prestigious journalism Polk Award going to an anonymous person who captured a startling video of a student’s death in Iran. I remember how Time magazine’s person of the year last year or year before was “You” with a mirror like effect on the cover, (clever.).. and now awarding boards are [...]
The Internet: “Doritos ‘UGC’ Contest Winners All Professionals!” Urgensia: “Yeah. Word. We Know.”
Adverlab has a complete rundown of what agencies this years winners work at, and talks some lovely smack about a dumbheaded article about the spots in the NYTimes. But this shouldn’t be news to anyone that follows the UGC/ad industry. It just re-iterates a point we’ve been saying privately among ourselves. The only way to [...]
YouTube stars <3 Crowdsourcing
YouTube star Philip DeFranco loves crowd-sourcing. After developing his own hit video franchise on YouTube, he launched Like Totally Awesome, a review show that features contributions by less well known vloggers that he curates with producer Sarah Evershed. If viewers like what they see, the guest contributors get invited back– building an ecosystem of engaging, [...]
Doritos Announces Finalists For Crowdsourced Superbowl Contest
…..and somewhere, a soon-to-be-layed-off journalist wrote the 10 bajillionth article on the death of the ad industry.
No, but seriously, every time I tell colleagues/clients/friends that my company specializes in user-generated advertising, the first thing they mention is Doritos annual Superbowl contest. It makes sense. Doritos spends the most money, has gotten the most press and [...]
YouTube introspective