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	<title>Urgensia &#187; collaborative content</title>
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	<link>http://urgensia.com</link>
	<description>Urgent Content&#039;s Media Wire</description>
	<lastBuildDate>Thu, 20 Oct 2011 18:10:20 +0000</lastBuildDate>
	
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		<title>Social Collaboration for Filmmakers</title>
		<link>http://urgensia.com/2011/10/social-collaboration-for-filmmakers/</link>
		<comments>http://urgensia.com/2011/10/social-collaboration-for-filmmakers/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 17:55:07 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[DIY Filmmaking]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[collaborative content]]></category>
		<category><![CDATA[filmmakers]]></category>
		<category><![CDATA[freelancing]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the internet]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[creative people]]></category>
		<category><![CDATA[crew]]></category>
		<category><![CDATA[filmmaking]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=2914</guid>
		<description><![CDATA[Any social network is only as strong as the socializing it attracts, but the tools are here on Stage 32 for filmmakers to connect in meaningful ways -- not just in a contest.]]></description>
			<content:encoded><![CDATA[<p><a href="http://urgensia.com/wp-content/uploads/2011/10/Screen-shot-2011-10-20-at-11.03.27-AM1.png"><img class="size-full wp-image-2926 alignright" title="Screen shot 2011-10-20 at 11.03.27 AM" src="http://urgensia.com/wp-content/uploads/2011/10/Screen-shot-2011-10-20-at-11.03.27-AM1.png" alt="" width="236" height="712" /></a>There&#8217;s a number of sites now for filmmakers and related creative entrepreneurs to network their scripts and projects, get seen, get funded.  <a href="http://www.kickstarter.com/">Kickstarter</a> may be the most famous at the moment, goes quite a bit broader than film.  Ditto for <a href="http://www.talenthouse.com/creative">Talenthouse</a>, a more recent entrant in the creative networking space.  <a href="http://studios.amazon.com/">Amazon Studios</a> recently announced $152,000 in awards.</p>
<p>On a more pure social collaboration level, <a href="http://www.stage32.com/">Stage 32</a>, a new site for filmmakers, screenwriters, actors, crew, agents, etc., is quite live and active, with over 10,000 members in more than 120 countries.  While getting funding is part of what the site enables with networking, it&#8217;s also about casting, getting crew, finding directors and classes, and just getting advice.  We love the <a href="https://www.facebook.com/Stage32">registration via Facebook</a> and how easily it&#8217;s integrated there.</p>
<p>The founders of Stage 32 are in the filmmaker&#8217;s corner.  The two are Richard &#8220;RB&#8221; Botto, a screenwriter/actor/producer and Curt Blakeney, president of Edge Public Relations.  They&#8217;ve made it a very personal experience, with your home page containing all the things you have added and want to add, suggestions of networking, wall communications.</p>
<p>We&#8217;ll be watching in the months ahead to see how it grows, but it&#8217;s certainly active, with multiple projects being added at all hours.  Any social network is only as strong as the socializing it attracts, but the tools are here on Stage 32 for filmmakers to connect in meaningful ways &#8212; not just in a contest.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Creative-Powered Capitalism?</title>
		<link>http://urgensia.com/2011/01/creative-powered-capitalism/</link>
		<comments>http://urgensia.com/2011/01/creative-powered-capitalism/#comments</comments>
		<pubDate>Sat, 29 Jan 2011 00:27:35 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[collaborative content]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[alex bogusky]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[capitalism]]></category>
		<category><![CDATA[common]]></category>
		<category><![CDATA[creative people]]></category>
		<category><![CDATA[democracy]]></category>
		<category><![CDATA[design strategy]]></category>
		<category><![CDATA[fearless]]></category>
		<category><![CDATA[john bielenberg]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[rob schuham]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=2711</guid>
		<description><![CDATA[Ad guru Alex Bogusky along with partners Rob Schuham and John Bielenberg have set out on one serious mission. After a weeklong brainstorm session the guys created Common, an open source, living network of creatives in pursuit of spreading a new brand of capitalism. Using &#8220;designers, strategists, vertical experts, celebs, capital, media&#8230;&#8221;  and other talented [...]]]></description>
			<content:encoded><![CDATA[<p>Ad guru Alex Bogusky along with partners Rob Schuham and John Bielenberg have set out on one serious mission. After a weeklong brainstorm session the guys created <a href="http://fearlessrevolution.com/blog/introducing-common.html" target="_blank">Common</a>, an open source, living network of creatives in pursuit of spreading a new brand of capitalism. Using &#8220;designers, strategists, vertical experts, celebs, capital, media&#8230;&#8221;  and other talented people, Common intends to stimulate &#8220;new capitalism projects.&#8221; They believe &#8220;benefitting people, communities, society, the environment and future generations is the new advantage in business&#8221; and want to create a capitalist &#8220;brand&#8221; that promotes those ideals.</p>
<p>Sure, this massive project leaves these three men in way over their heads, but with strong enough support maybe some aspects of this could happen. The increasingly connected consumer class is already starting to change things and we do need some organization or network established to facilitate the evolution of capitalism. It&#8217;s up to creatives to prove we can be do-ers and achievers in addition to great thinkers. Perhaps Common could oversee that effort.</p>
<p>And if they are overseeing it, they need a voice &#8211; which is the part of this project that intrigues me most. They call it Fearless Revolution Media, a blog and web series that will promote the &#8220;out-cubated businesses&#8221; and support the entire growing community of supporters. This alone is a pretty huge undertaking if they want to inspire a nation and eventually the world to embrace pretty revolutionary thinking. I would expect to see some amazing content created.</p>
<p>Scroll through some of the presentation slides and then watch entire presentation below as soon as you have an hour to kill. It explains the project a lot better then I can!</p>
<p><a href="http://urgensia.com/wp-content/uploads/2011/01/COMMON_p16.jpeg"><img title="COMMON_p16" src="http://urgensia.com/wp-content/uploads/2011/01/COMMON_p16.jpeg" alt="" width="520" height="390" /></a></p>
<p><a href="http://urgensia.com/wp-content/uploads/2011/01/COMMON_p21.jpeg"><img class="alignnone size-full wp-image-2713" title="COMMON_p21" src="http://urgensia.com/wp-content/uploads/2011/01/COMMON_p21.jpeg" alt="" width="520" height="390" /></a></p>
<p><a href="http://urgensia.com/wp-content/uploads/2011/01/COMMON_p22.jpeg"><img class="alignnone size-full wp-image-2714" title="COMMON_p22" src="http://urgensia.com/wp-content/uploads/2011/01/COMMON_p22.jpeg" alt="" width="520" height="390" /></a></p>
<p><object id="clip_embed_player_flash" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="bgcolor" value="#000000" /><param name="data" value="http://www.justin.tv/widgets/archive_embed_player.swf" /><param name="allowScriptAccess" value="always" /><param name="allowNetworking" value="all" /><param name="allowFullScreen" value="true" /><param name="flashvars" value="auto_play=false&amp;start_volume=25&amp;title=The Next FearLess Endeavor - Tonight 6pm (MT)&amp;channel=fearlesstv&amp;archive_id=278404145" /><param name="src" value="http://www.justin.tv/widgets/archive_embed_player.swf" /><param name="allowfullscreen" value="true" /><embed id="clip_embed_player_flash" type="application/x-shockwave-flash" width="400" height="300" src="http://www.justin.tv/widgets/archive_embed_player.swf" flashvars="auto_play=false&amp;start_volume=25&amp;title=The Next FearLess Endeavor - Tonight 6pm (MT)&amp;channel=fearlesstv&amp;archive_id=278404145" allowfullscreen="true" allownetworking="all" allowscriptaccess="always" data="http://www.justin.tv/widgets/archive_embed_player.swf" bgcolor="#000000"></embed></object></p>
]]></content:encoded>
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		<item>
		<title>Videos From One Day on Earth</title>
		<link>http://urgensia.com/2011/01/videos-from-one-day-on-earth/</link>
		<comments>http://urgensia.com/2011/01/videos-from-one-day-on-earth/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 21:38:06 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[collaborative content]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[one day on earth]]></category>
		<category><![CDATA[ridley scott]]></category>
		<category><![CDATA[user-generated]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[vimeo]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=2592</guid>
		<description><![CDATA[No, this isn&#8217;t the Ridley Scott film that was hyped on YouTube. Planning for the project, known as One Day on Earth, began two years ago which included coordinating thousands of people around the world to film a day in their life on 10.10.10, and then creating a full-length film out of it. Beyond that, [...]]]></description>
			<content:encoded><![CDATA[<p>No, this isn&#8217;t the Ridley Scott film that was hyped on YouTube. Planning for the project, known as <a href="http://www.onedayonearth.org/" target="_blank">One Day on Earth</a>, began two years ago which included coordinating thousands of people around the world to film a day in their life on 10.10.10, and then creating a full-length film out of it. Beyond that, the project needed a place to visualize the experience, which was just released <a href="http://archive.onedayonearth.org/videos" target="_blank">here</a>. It&#8217;s actually a basic social network where participants upload their footage from that day, geo-tag the location and start a dialogue with other members. I&#8217;m not sure how much dialoguing we&#8217;ll see out of this, but the geo-tagging feature is fun to navigate through whether you look at all the videos or not. Any company that pools together large amounts of user-submitted content should definitely check out what One Day on Earth created to support submissions and, as a bonus, allow people to visualize the scale of the project.</p>
<p><a href="http://urgensia.com/wp-content/uploads/2011/01/Picture-33.png"><img title="Picture 3" src="http://urgensia.com/wp-content/uploads/2011/01/Picture-33.png" alt="" width="647" height="396" /></a></p>
<p>I&#8217;m curious to see how the film turns out &#8211; and Ridley Scott&#8217;s version. It&#8217;s pretty risky to rely on the random people with different kinds of cameras to create all your content for you without interfering somehow. I wonder what percentage of the footage they used and what kind of story it tells, if any.  Not to mention the big question: Will these videos really show us what our world looks?</p>
<p>Check out some submissions:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=15703734&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=4ab837&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="640" height="360" src="http://vimeo.com/moogaloop.swf?clip_id=15703734&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=4ab837&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=15723729&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=4ab837&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="640" height="360" src="http://vimeo.com/moogaloop.swf?clip_id=15723729&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=4ab837&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=15758801&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=4ab837&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="640" height="360" src="http://vimeo.com/moogaloop.swf?clip_id=15758801&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=4ab837&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
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		<item>
		<title>Gap + @coolhunting Collab on NYC Pop-Up Shop (via @psfk)</title>
		<link>http://urgensia.com/2010/11/gap-coolhunting-collab-on-nyc-pop-up-shop-via-psfk/</link>
		<comments>http://urgensia.com/2010/11/gap-coolhunting-collab-on-nyc-pop-up-shop-via-psfk/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 22:57:56 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[collaborative content]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[cool hunting]]></category>
		<category><![CDATA[gap]]></category>
		<category><![CDATA[gizmodo]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[new york city]]></category>
		<category><![CDATA[pitchfork]]></category>
		<category><![CDATA[psfk]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[tastemaker]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=2125</guid>
		<description><![CDATA[
Gap partnered with Cool Hunting on a pop-up retail store in New York City that doesn&#8217;t appear to sell any Gap products. The reason being, the Cool Hunting staff were in charge of curating products that are from NY-based companies only  - especially those with innovative and well-crafted products. It also appears there isn&#8217;t much [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://urgensia.com/wp-content/uploads/2010/11/gap_cool_hunting_popup_store_06.jpeg"><img title="gap_cool_hunting_popup_store_06" src="http://urgensia.com/wp-content/uploads/2010/11/gap_cool_hunting_popup_store_06.jpeg" alt="" width="525" height="351" /></a></p>
<p>Gap partnered with Cool Hunting on a pop-up retail store in New York City that doesn&#8217;t appear to sell any Gap products. The reason being, the Cool Hunting staff were in charge of curating products that are from NY-based companies only  - especially those with innovative and well-crafted products. It also appears there isn&#8217;t much in the way of clothing offered, just really cool stuff. Still, where&#8217;s the hometown love Gap? We want a Cool Hunting shop in San Francisco! Check the photos below to see some pics of the really awesome store. I want one of the kimono-wrapped skateboards. (via <a href="http://www.psfk.com/2010/11/gap-cool-hunting-open-pop-up-shop-to-celebrate-nyc-creativity.html" target="_blank">PSFK</a>)</p>
<p>I love that brands are recognizing the opportunity in partnering with tastemaker blogs. Corporations really struggle at being cool. They&#8217;re way high-profile and there are too many levels of approvals and sign-offs and conservative higher-ups that stifle creativity. Even &#8220;cool&#8221; companies like Apple and Google still face lots of criticism on their brand image.</p>
<p>Blogs, on the other hand, have nothing else to focus on but being cool and relevant. They understand the &#8220;now&#8221; more than anyone and people really trust their opinions. Like a creative agency, bloggers can offer an extremely valuable perspective towards brand identity &#8211; and they have their own audience too (but at a cheaper price than hiring a celeb). Think of a Pitchfork-curated record store or a Gizmodo gadget store. The idea is completely scalable too. Brands can work with local focused bloggers to target specific regions. I want to see more of this&#8230;</p>
<p><a href="http://urgensia.com/wp-content/uploads/2010/11/gap_cool_hunting_popup_store_14.jpeg"><img class="alignnone size-full wp-image-2129" title="gap_cool_hunting_popup_store_14" src="http://urgensia.com/wp-content/uploads/2010/11/gap_cool_hunting_popup_store_14.jpeg" alt="" width="525" height="784" /></a></p>
<p><a href="http://urgensia.com/wp-content/uploads/2010/11/gap_cool_hunting_popup_store_03.jpeg"><img title="gap_cool_hunting_popup_store_03" src="http://urgensia.com/wp-content/uploads/2010/11/gap_cool_hunting_popup_store_03.jpeg" alt="" width="525" height="784" /></a></p>
<p><a href="http://urgensia.com/wp-content/uploads/2010/11/gap_cool_hunting_popup_store_08.jpeg"><img class="alignnone size-full wp-image-2131" title="gap_cool_hunting_popup_store_08" src="http://urgensia.com/wp-content/uploads/2010/11/gap_cool_hunting_popup_store_08.jpeg" alt="" width="525" height="351" /></a></p>
<p><a href="http://urgensia.com/wp-content/uploads/2010/11/gap_cool_hunting_popup_store_11.jpeg"><img class="alignnone size-full wp-image-2132" title="gap_cool_hunting_popup_store_11" src="http://urgensia.com/wp-content/uploads/2010/11/gap_cool_hunting_popup_store_11.jpeg" alt="" width="525" height="351" /></a></p>
]]></content:encoded>
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		<item>
		<title>YouTube &#8216;Life in a Day&#8217; Interactive Gallery</title>
		<link>http://urgensia.com/2010/09/youtube-life-in-a-day-interactive-gallery/</link>
		<comments>http://urgensia.com/2010/09/youtube-life-in-a-day-interactive-gallery/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 19:05:46 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[collaborative content]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[life in a day]]></category>
		<category><![CDATA[ridley scott]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=1805</guid>
		<description><![CDATA[
On July 24th around 80,000 people participated in YouTube&#8217;s &#8220;Life in a Day&#8221; project. The idea was to get people to capture their day on video and upload the footage to a special YouTube channel to be worked into a feature film. At the helm is producer Ridley Scott and director Kevin MacDonald who are [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://urgensia.com/wp-content/uploads/2010/09/Screen-shot-2010-09-07-at-11.59.06-AM.jpg"><img class="alignnone size-thumbnail wp-image-1806" title="Screen shot 2010-09-07 at 11.59.06 AM" src="http://urgensia.com/wp-content/uploads/2010/09/Screen-shot-2010-09-07-at-11.59.06-AM-185x185.jpg" alt="" width="185" height="185" /></a></p>
<p>On July 24th around 80,000 people participated in YouTube&#8217;s &#8220;Life in a Day&#8221; project. The idea was to get people to capture their day on video and upload the footage to a special YouTube channel to be worked into a feature film. At the helm is producer Ridley Scott and director Kevin MacDonald who are reviewing the videos and hoping to put something interesting together for the scheduled premiere at Sundance 2011. In the mean time, the submissions are being added to the brand new interactive gallery on the YouTube channel. Take a moment to explore the orb of videos. It&#8217;s not the most amazing display, but I like that YouTube is exploring different experiences for navigating through content.</p>
<p>Check it out <a href="http://www.youtube.com/lifeinaday " target="_blank">here</a>.</p>
]]></content:encoded>
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		<title>Handcraft Your Own Fashion Film</title>
		<link>http://urgensia.com/2010/08/handcraft-your-own-fashion-film/</link>
		<comments>http://urgensia.com/2010/08/handcraft-your-own-fashion-film/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 22:12:10 +0000</pubDate>
		<dc:creator>Moana</dc:creator>
				<category><![CDATA[collaborative content]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=1610</guid>
		<description><![CDATA[SHOWstudio, an award-winning fashion website, posted their new interactive film showcasing Hungarian model Eniko Mihalik in a selection of new New York A/W fashions (Alexander Wang, Altruzarra and Proenza Schouler) photographed and filmed by Barnaby Roper. Rather than creating one film, this interactive film creates a twist on fashion online. The project comprises of 26 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://urgensia.com/wp-content/uploads/2010/08/Screen-shot-2010-08-03-at-3.08.06-PM.png"><img class="alignleft size-medium wp-image-1612" src="http://urgensia.com/wp-content/uploads/2010/08/Screen-shot-2010-08-03-at-3.08.06-PM-285x262.png" alt="" width="285" height="262" /></a>SHOWstudio, an award-winning fashion website, posted their new interactive film showcasing Hungarian model Eniko Mihalik in a selection of new New York A/W fashions (Alexander Wang, Altruzarra and Proenza Schouler) photographed and filmed by Barnaby Roper. Rather than creating one film, this interactive film creates a twist on fashion online. The project comprises of 26 individual video clips and 10 exclusive soundtracks that match up with the letters and numbers on your keyboard.  By pressing the letters and numbers, you can edit your own fashion film, record it and then share it online.</p>
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		<item>
		<title>YouTube introspective</title>
		<link>http://urgensia.com/2010/05/youtube-retrointrospective/</link>
		<comments>http://urgensia.com/2010/05/youtube-retrointrospective/#comments</comments>
		<pubDate>Sat, 29 May 2010 00:50:35 +0000</pubDate>
		<dc:creator>Kasia</dc:creator>
				<category><![CDATA[DIY Filmmaking]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[collaborative content]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[digital storytelling]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[filmmakers]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the internet]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=1502</guid>
		<description><![CDATA[
Remember LonelyGirl15? YouTube&#8217;s 5th birthday was last week and I&#8217;ve finally gotten around to watching the &#8220;YouTube Stories&#8221; series they produced&#8211; 2 minute interviews with select creators about their successes with the medium. The stories, and this interview with the director, contain interesting little insights about creating for YouTube that are worth checking out&#8211;
What kinds [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://urgensia.com/wp-content/uploads/2010/05/Screen-shot-2010-05-28-at-5.48.50-PM1.png"><img class="alignnone size-full wp-image-1506" title="YouTube" src="http://urgensia.com/wp-content/uploads/2010/05/Screen-shot-2010-05-28-at-5.48.50-PM1.png" alt="LonelyGirl15" width="477" height="354" /></a></p>
<p>Remember LonelyGirl15? YouTube&#8217;s 5th birthday was last week and I&#8217;ve finally gotten around to watching the &#8220;YouTube Stories&#8221; series they produced&#8211; 2 minute interviews with select creators about their successes with the medium. The stories, and this interview with the director, contain interesting little insights about creating for YouTube that are worth checking out&#8211;</p>
<blockquote><p><strong>What kinds of techniques do you use to make these videos look so good  and feel emotional?</strong><br />
When we all make YouTube videos, we&#8217;re creating for a screen size of  about 630 by 350 pixels, so go in close. Use eyes, use foreheads, look  at the way people move their mouths when they talk&#8230;all that says a  lot, beyond just the words. Use that emotional power of the face to  amplify what they are saying. Shoot as close to the face as possible,  because we&#8217;re trained by thousand of years of evolution to respond to  those movements of the face. And  don&#8217;t forget hands, which can speak in  the opposite way&#8230;or in sync&#8230;and reveal much. In the end, we want  viewers to feel they&#8217;ve  had a chance to meet these subjects over a  cheeseburger or a beer and really feel them viscerally.</p>
<p><strong>What is something about YouTube users you didn&#8217;t know before you  started this project?</strong><br />
What I didn&#8217;t fully understand was how much the content creators have  given their lives over to communicating with others. They&#8217;ve found their  mission. Sharing their talent or passion with the world. Despite  realities of family obligations, old jobs, the need to learn a bit more  about technology, the people who shine come through because of sheer  passion and faith. They believe that what they are doing on YouTube will  change the world, and the effort that belief inspires in them usually  gets to a positive outcome.</p>
<p>&#8211; <a href="http://video-creativity.blogspot.com/2010/05/inside-making-of-my-youtube-story.html">Inside the Making Of &#8220;My YouTube Story,</a>&#8221; interview with documentary filmmaker Stephen Higgins <em> </em></p></blockquote>
<p>The story behind LonelyGirl15</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="599" height="361" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/R5Xkq3AN2Io&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="599" height="361" src="http://www.youtube.com/v/R5Xkq3AN2Io&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<item>
		<title>votd: Crowdsourced choir</title>
		<link>http://urgensia.com/2010/03/votd-crowdsourced-choir/</link>
		<comments>http://urgensia.com/2010/03/votd-crowdsourced-choir/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 16:52:15 +0000</pubDate>
		<dc:creator>Henry Goldman</dc:creator>
				<category><![CDATA[collaborative content]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[singing]]></category>
		<category><![CDATA[stuff]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=941</guid>
		<description><![CDATA[ Sometimes you see stuff that is perfect for this blog, it&#8217;s just a gimme. Which is why I share this awesome video of a conductor, who pulled a whole an ensemble of singers together entirely over YouTube and then put it together in an 80s looking motion-graphics way. 

]]></description>
			<content:encoded><![CDATA[<p><a href="http://urgensia.com/wp-content/uploads/2010/03/Picture-21.png"><img src="http://urgensia.com/wp-content/uploads/2010/03/Picture-21-185x185.png" alt="" title="Picture 2" width="185" height="185" class="alignleft size-thumbnail wp-image-942" /></a> Sometimes you see stuff that is perfect for this blog, it&#8217;s just a gimme. Which is why I share this awesome video of a conductor, who pulled a whole an ensemble of singers together entirely over YouTube and then put it together in an 80s looking motion-graphics way. </p>
<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/D7o7BrlbaDs&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/D7o7BrlbaDs&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>
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		<title>Kraft (in Greece) crowdsources whole TV show</title>
		<link>http://urgensia.com/2010/03/kraft-in-greece-crowdsources-whole-tv-show/</link>
		<comments>http://urgensia.com/2010/03/kraft-in-greece-crowdsources-whole-tv-show/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 00:58:57 +0000</pubDate>
		<dc:creator>Henry Goldman</dc:creator>
				<category><![CDATA[collaborative content]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=935</guid>
		<description><![CDATA[ This is a pretty cool story of a large-scale collaborative (branded) content project actually capturing the imagination of a large population. The whole film was written by community, it was cast using voting and the actors were style with input from the online community. Not only that, but the product, a candy bar, actually [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://urgensia.com/wp-content/uploads/2010/03/Picture-18.png"><img src="http://urgensia.com/wp-content/uploads/2010/03/Picture-18-185x185.png" alt="" title="Picture 1" width="185" height="185" class="alignleft size-thumbnail wp-image-936" /></a> This is a pretty cool story of a large-scale collaborative (branded) content project actually capturing the imagination of a large population. The whole film was written by community, it was cast using voting and the actors were style with input from the online community. Not only that, but the product, a candy bar, actually saw an uptick in sales and the largest TV network in Greece agreed to broadcast it, even though it was initially conceived to be online only. I&#8217;ve embedded the whole film below. Unfortunately, there&#8217;s no subtitles. Let me know if you find a translated version (or if you want Urgent Content to do something similar for your brand).</p>
<p><object width="400" height="225"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10096995&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=ff0000&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=10096995&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=ff0000&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object>
<p><a href="http://vimeo.com/10096995">Lacta &#8220;Love in Action&#8221; &#8211; η ταινία</a> from <a href="http://vimeo.com/lactafilms">LactaFilms</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>via <a href="http://www.adpulp.com/archives/2010/03/when_crowdsourc.php?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+Adpulp+%28AdPulp.com+-+Daily+juice+from+the+Ad+Biz%29&#038;utm_content=Google+Reader">Adpulp</a></p>
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		<item>
		<title>contests defined</title>
		<link>http://urgensia.com/2010/03/contests-defined/</link>
		<comments>http://urgensia.com/2010/03/contests-defined/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 18:29:06 +0000</pubDate>
		<dc:creator>Henry Goldman</dc:creator>
				<category><![CDATA[collaborative content]]></category>
		<category><![CDATA[contests]]></category>
		<category><![CDATA[spigit]]></category>
		<category><![CDATA[what kind of contest is this?]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=816</guid>
		<description><![CDATA[Today, digitalbeat had a pretty interesting article on Spigit,  a white label service provider which allows companies to run social-contests on their sites. There&#8217;s lots of competition out there, but what I found interesting about the article was the fact that they broke down the different kinds of contests that are out there, which I [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://urgensia.com/wp-content/uploads/2010/03/Picture-12.png"><img class="alignleft size-thumbnail wp-image-817" title="Picture 1" src="http://urgensia.com/wp-content/uploads/2010/03/Picture-12-185x185.png" alt="" width="185" height="185" /></a>Today, <a href="http://digital.venturebeat.com/2010/03/09/spigit-offers-social-media-platform-for-company-contests/">digitalbeat</a> had a pretty interesting article on <a href="http://www.spigit.com/">Spigit</a>,  a white label service provider which allows companies to run social-contests on their sites. There&#8217;s lots of competition out there, but what I found interesting about the article was the fact that they broke down the different kinds of contests that are out there, which I hadn&#8217;t seen before. I pulled an excerpt below.</p>
<p style="padding-left: 90px;"><em>* The “You Vote, We Decide” model invites participants to vote on an idea and provide feedback, but the ultimate decision rests with the company.<br />
</em></p>
<p style="padding-left: 90px;"><em>* The “Crowd Decision” gives all authority to the crowd. The highest vote getter wins. This model is not likely to be used for strategic decisions, Carpenter said, “but this concept is great for engaging your audience … and for letting them communicate to you what they think is the meaning of your brand.”</em></p>
<p style="padding-left: 90px;"><em>* The “Expert Decision” model is reserved for highly specialized or technical decisions made by a smaller crowd of experts. Netflix, not a Spigit customer, used this model to conduct a contest that awarded $1 million to the first person to improve the accuracy of its movie recommendations for subscribers by at least 10 percent.</em></p>
<p style="padding-left: 90px;"><em>* The fourth model is the “We Vote, You Decide” model, which Carpenter also affectionately calls the “American Idol” model. In this case, the company solicits all sorts of suggestions, but narrows down the choices over time, just as Simon, Randy, Ellen and Kara do on the reality TV show, then turn the process over to the fans to pick the winner via phone call or text message. “The experts make a selection and kind of filter out the worst of the crop … guiding the process toward a certain area,” said Carpenter</em></p>
<p>Worth a read.</p>
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