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Category Archives: collaborative content
votd: Crowdsourced choir
Sometimes you see stuff that is perfect for this blog, it’s just a gimme. Which is why I share this awesome video of a conductor, who pulled a whole an ensemble of singers together entirely over YouTube and then put it together in an 80s looking motion-graphics way.
Kraft (in Greece) crowdsources whole TV show
This is a pretty cool story of a large-scale collaborative (branded) content project actually capturing the imagination of a large population. The whole film was written by community, it was cast using voting and the actors were style with input from the online community. Not only that, but the product, a candy bar, actually [...]
contests defined
Today, digitalbeat had a pretty interesting article on Spigit, a white label service provider which allows companies to run social-contests on their sites. There’s lots of competition out there, but what I found interesting about the article was the fact that they broke down the different kinds of contests that are out there, which I [...]
Urgent Curating Flip Video’s Spring Campaign!
That’s right. Based on the success of Urgent’s Fall Campaign for Flip Video, Flip has us asked to produce an all-new authentic video campaign for the spring. Over the next 8 weeks, we will be sourcing videos from amateur and independent media creators to potentially acquire for the campaign.
The videos will air as commercial spots, [...]
Dear Sesame Street
“We, the undersigned, would like to register our concern over the contest you are now conducting…” begins the petition already signed by dozens of animators, arguing against contests, calls for content, crowd sourcing, or whatever you want to call it– essentially, spec work. Professional creatives are taking to the digital streets, with a thoughtful [...]
Gordon-Levitt Creates Collaborative Online Community
Who knew Joseph Gordon Levitt was a pioneer in new media? Remember him from the TV show 3rd Rock From the Sun, or indie films like Brick and Mysterious Skin? Well, he founded a website called hitRECord.org in which creative individuals from around the world collaborate to produce all sorts of media—and maybe even make [...]
win a trip to SXSW from Open Video Alliance
If you aren’t down with the Open Video Alliance and do anything related to video, you’re missing out on the major struggle of content to creators to use video as a free and open platform for creation, distribution, and fair use/remixing of existing video. Learn more about it here, but long story short, the issue [...]
Video of the Day: @jsmooth995’s Crowdsourced Video Response to the Stupak Amendment
Produced by Jay Smooth, proprietor of Ill Doctrine, the best videoblog on the internet.
This is the kind of political advertising I’d like to see more of. Come to think of it, it’s the kind of political advertising I’d like to make. Well done, Jay!
YouTube stars <3 Crowdsourcing
YouTube star Philip DeFranco loves crowd-sourcing. After developing his own hit video franchise on YouTube, he launched Like Totally Awesome, a review show that features contributions by less well known vloggers that he curates with producer Sarah Evershed. If viewers like what they see, the guest contributors get invited back– building an ecosystem of engaging, [...]
2010's Rubick's Cube… New Journalism
We really like what Leonard (Len) Witt is doing in the space of “sustainable journalism” as the Robert D. Fowler Distinguished Chair in Communication at Kennesaw State University (phew!), he’s chief blogger at pjnet.org. His interviews with academics and influencers in the space are off the cuff and worth checking out if you’re interested in [...]
OpenIndie cofounder on enabling social curation
From WBP’s interview with programmer Kieren Masterton:
I think one of the keys to enabling the crowd to filter out the noise in these increasingly distracting social spaces is to link their ability to be part of the conversation to a positive action. What I mean by this is that I believe in the value of [...]
NYT's Decade of User-Submitted photos is crowdsourcing at it's finest
Though, on the real, there should be THOUSANDS of these.
more here
The Rules Of Collaborative Content
Amanda Hirsch, a producer at PBS who worked on a couple of their largescale projects, dropped an interesting list of rules for large-scale collaborative media projects.
Couple cool tidbits:
Don’t assume that working together means saving time — that’s not the value proposition of collaboration. The value proposition is about quality, to the extent that you’re equipped [...]
YouTube introspective