Category Archives: branded content

YouTube introspective

Written by . Posted on May 29, 2010. No comments.
LonelyGirl15
Remember LonelyGirl15? YouTube’s 5th birthday was last week and I’ve finally gotten around to watching the “YouTube Stories” series they produced– 2 minute interviews with select creators about their successes with the medium. The stories, and this interview with the director, contain interesting little insights about creating for YouTube that are worth checking out– What [...]

Vice Launches The Creators Project (powered by Intel)

Written by . Posted on May 21, 2010. No comments.
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A multi-year project profiling various creative thought leaders from around the world. It’s a cool idea, but I wish I could have been in the room when Vice pitched this to Intel, cos it looks like it’s gonna cost some serious scratch and getting a brand like Intel on-board, with no real payoff is a [...]

VOD: create your own Google Search Story

Written by . Posted on April 15, 2010. 4 Comments.
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Google’s Search Stories campaign turned mundane search into a charming story telling device. You probably saw “Parisian Love” during the Super Bowl, and now you can create your own Search Story with a simple tool on Youtube. It’s a pretty cool interactive twist– see what you can do with it… Search Story Tutorial Parisian Love

Phillips’ ‘Parallel Lines’ series

Written by . Posted on April 7, 2010. No comments.
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To promote their new line of Cinema Screens, Phillips has contracted 5 directors from Ridley Scotts’ production company to produce 5 different shorts, all based on the same set of scripted lines. 2 of the spots have already debuted on their YouTube profile, with the other 3 expected to drop later this week. It’s a [...]

surveillance, GPS and free stuff

Written by . Posted on April 5, 2010. No comments.
BluDotChair
There are so many cool elements to this campaign for Blu Dot’s high end “Real Good” chairs, it’s hard to know where to start. The basic premise is simple, Blu Dot and ad agency Mono planted 25 “Real Good” chairs ($129 each) around NY, covered by video surveillance and GPS/Twitter tracking. The chairs were free [...]

@MedicineAgency presents the Tenderloin Project (updated)

Written by . Posted on April 5, 2010. No comments.
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I thought this project by photographer/filmmaker Sean Desmond, which is having it’s opening exhibition this Friday at the office/gallery of branding group The Medicine Agency (who were also behind one of my favorite shuttered print magazines, Swindle), was worth sharing. 1. It was about one of my favorite neighborhoods in San Francisco, the much maligned [...]

Video of the Day: Trailer for ABSOLUT Jay-z Doc

Written by . Posted on March 3, 2010. 1 Comment.
ABSOLUT-VODKA-And-Jay-Z-Give-The-People-What-They-Want
PSFK had a post on a dope sounding premier of this new ABSOLUT branded doc on Jay-Z before a concert, which apparently had the audiences attention on lockdown. They make the really intelligent point that the audiences would have been furious to see commercials before the show, but to watch this branded series was seen [...]

A Convo w/ Sundance Nominated Max Joseph

Written by . Posted on March 1, 2010. No comments.
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Max is a great example of a creator who’s taken his skills and creativity and leveraged it in the web video space to gain serious recognition as a filmmaker. In a web video less world, Max’s vision would not have had the multimillion view exposure that it has, and he’s managed to take the medium [...]

Dear Sesame Street

Written by . Posted on February 23, 2010. No comments.
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“We, the undersigned, would like to register our concern over the contest you are now conducting…” begins the petition already signed by dozens of animators, arguing against contests, calls for content, crowd sourcing, or whatever you want to call it– essentially, spec work. Professional creatives are taking to the digital streets, with a thoughtful yet [...]

Jonze / Absolut “branded” short premieres at Sundance

Written by . Posted on January 22, 2010. No comments.
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Spike Jonze’ new short I’m Here premiered yesterday at Sundance, which is interesting not because it is a quirky love story starring two robots, but because it was produced for Absolut Vodka. “This isn’t the first time people have created branded content, but it’s never really been accepted on its own merits. That’s the grey [...]