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	<title>Urgensia &#187; branded content</title>
	<atom:link href="http://urgensia.com/category/branded-content/feed/" rel="self" type="application/rss+xml" />
	<link>http://urgensia.com</link>
	<description>Urgent Content&#039;s Media Wire</description>
	<lastBuildDate>Thu, 20 Oct 2011 18:10:20 +0000</lastBuildDate>
	
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			<item>
		<title>Brand Spanking: Best of the Super Bowl</title>
		<link>http://urgensia.com/2011/02/brand-spanking-best-of-the-super-bowl/</link>
		<comments>http://urgensia.com/2011/02/brand-spanking-best-of-the-super-bowl/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 19:42:19 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[chrysler]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[darth vader]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[stella artois]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[volkswagon]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=2790</guid>
		<description><![CDATA[We&#8217;re all a bit dumber after watching so much crap during the Super Bowl yesterday. It&#8217;s shocking that a 5 hour advertising bonanza (with small bits of actual gameplay) is one of our country&#8217;s most celebrated events. However, there were a few memorable ads that aired yesterday. In case you missed them, tune in below.

Volkswagen&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re all a bit dumber after watching so much crap during the Super Bowl yesterday. It&#8217;s shocking that a 5 hour advertising bonanza (with small bits of actual gameplay) is one of our country&#8217;s most celebrated events. However, there were a few memorable ads that aired yesterday. In case you missed them, tune in below.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/R55e-uHQna0?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/R55e-uHQna0?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Volkswagen&#8217;s spots were on point last night. This one featuring a boy dressed as Darth Vader was one of my favorites.</p>
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<p>Chrysler and 8-miler, Eminem, got pretty real about their hometown in one of the few serious ads that aired yesterday.</p>
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<p>Stella Artois hired on Adrian Brody to croon it up in a smokey bar for this simple and elegant commercial.</p>
<p>The loser last night? Can we all agree it was Groupon? Those commercials were so out of line I may never use their service again.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>3D 360 Interactive Video Technology for iPhone</title>
		<link>http://urgensia.com/2011/01/3d-360-interactive-video-technology-for-iphone/</link>
		<comments>http://urgensia.com/2011/01/3d-360-interactive-video-technology-for-iphone/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 23:23:02 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[360]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[black eyed peas]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[virtual]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=2724</guid>
		<description><![CDATA[
Posting about the Black Eyed Peas makes me feel kinda gross (sorry if you&#8217;re a fan), but their new 3D 360 interactive video experience for the iPhone shows off some pretty crazy technology. Yes, 3D 360, as in you can turn around in the video and see objects in 3D (the experience is limited to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://urgensia.com/wp-content/uploads/2011/01/iPhone-Screenshot-1.jpeg"><img class="alignnone size-full wp-image-2730" title="iPhone Screenshot 1" src="http://urgensia.com/wp-content/uploads/2011/01/iPhone-Screenshot-1.jpeg" alt="" width="480" height="320" /></a></p>
<p>Posting about the Black Eyed Peas makes me feel kinda gross (sorry if you&#8217;re a fan), but their new <a href="http://itunes.apple.com/gb/app/bep360/id410003781?mt=8" target="_blank">3D 360 interactive video experience</a> for the iPhone shows off some pretty crazy technology. Yes, 3D 360, as in you can turn around in the video and see objects in 3D (the experience is limited to an iPhone screen of course). Reviews already tell me the production of the video feels rushed, since I guess you can see the cameraman&#8217;s hands at times, but still it&#8217;s kind of a game changer technology-wise. If you can tolerate this group enough I suggest watching the video about it below.</p>
<p>This idea certainly adds another layer to virtual experiences, allowing the user to feel more immersed in an environment. What can we do with this technology beyond the Black Eyed Peas? How can advertisers and marketers take advantage of 3D 360? Perhaps we&#8217;ll see commercials for iPhone/iPad that put you in a firsthand perspective of a branded environment. Maybe it can track what your eyes fixate on in the video and study you somehow or turn objects into actual links to purchase. Just some harmless brainstorming. Fun to imagine the possibilities though, right?</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="data" value="http://play.dipdive.com/i/168545" /><param name="allowfullscreen" value="true" /><param name="src" value="http://play.dipdive.com/i/168545" /><embed type="application/x-shockwave-flash" width="425" height="385" src="http://play.dipdive.com/i/168545" allowfullscreen="true" data="http://play.dipdive.com/i/168545"></embed></object></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Brand Spanking: Honda, GE and Nike</title>
		<link>http://urgensia.com/2011/01/brand-spanking-honda-ge-and-nike/</link>
		<comments>http://urgensia.com/2011/01/brand-spanking-honda-ge-and-nike/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 21:42:05 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[air jordan]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[general electric]]></category>
		<category><![CDATA[honda]]></category>
		<category><![CDATA[kevin hart]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=2723</guid>
		<description><![CDATA[Another Monday dose of branded content for all the commercial lovers out there.

Honda&#8217;s unique, animated European commercial for the Honda Jazz called &#8220;This Unpredictable Life,&#8221; featuring Garrison Keiler&#8217;s awesome voice. Created by Wieden + Kennedy London.

GE demonstrates their latest braking technology for trains using really amazing slow motion HD footage of different objects beings dropped [...]]]></description>
			<content:encoded><![CDATA[<p>Another Monday dose of branded content for all the commercial lovers out there.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/VnwsAr8eBQA?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/VnwsAr8eBQA?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Honda&#8217;s unique, animated European commercial for the Honda Jazz called &#8220;This Unpredictable Life,&#8221; featuring Garrison Keiler&#8217;s awesome voice. Created by Wieden + Kennedy London.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Yqjv-L38ow8?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/Yqjv-L38ow8?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>GE demonstrates their latest braking technology for trains using really amazing slow motion HD footage of different objects beings dropped on columns of gelatin &#8211; sounds weird, but it&#8217;s strangely hypnotic.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/2UiUR96LqG0?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/2UiUR96LqG0?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Air Jordan 2011&#8217;s unveiled by comedian Kevin Hart. Very intense 23 seconds.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Students Create WeSC RFID Sneakers</title>
		<link>http://urgensia.com/2011/01/wesc-creates-rfid-sneakers/</link>
		<comments>http://urgensia.com/2011/01/wesc-creates-rfid-sneakers/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 23:25:54 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[hyper island]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[RFID]]></category>
		<category><![CDATA[shoes]]></category>
		<category><![CDATA[sweden]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[wesc]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=2652</guid>
		<description><![CDATA[Imagine checking in on Facebook without even having to blink. I stumbled across this video today on these special social media shoes. Students at a Swedish progressive, new media-focused school called Hyper Island partnered with clothing company WeSC to create RFID shoes that help connect social media to your experiences without the hassle of fumbling around [...]]]></description>
			<content:encoded><![CDATA[<p>Imagine checking in on Facebook without even having to blink. I stumbled across this video today on these special social media shoes. Students at a Swedish progressive, new media-focused school called <a href="http://www.hyperisland.se/" target="_blank">Hyper Island</a> partnered with clothing company <a href="http://wesc.com/" target="_blank">WeSC</a> to create RFID shoes that help connect social media to your experiences without the hassle of fumbling around on your phone. It&#8217;s time our feet pitched in on some of the social networking! It&#8217;s just a concept at the moment, but we could see this happening in real life pretty soon. As I&#8217;ve mentioned before on Urgensia, I&#8217;m really intrigued with the potentials of RFID technology outside of being tracking devices. All the ideas I&#8217;ve seen seem so futuristic.</p>
<p><a href="http://urgensia.com/wp-content/uploads/2011/01/Picture-71.png"><img class="alignnone size-full wp-image-2655" title="Picture 7" src="http://urgensia.com/wp-content/uploads/2011/01/Picture-71.png" alt="" width="500" height="275" /></a></p>
<p><a href="http://urgensia.com/wp-content/uploads/2011/01/Picture-53.png"><img class="alignnone size-full wp-image-2653" title="Picture 5" src="http://urgensia.com/wp-content/uploads/2011/01/Picture-53.png" alt="" width="500" height="240" /></a></p>
<p><a href="http://urgensia.com/wp-content/uploads/2011/01/Picture-62.png"><img class="alignnone size-full wp-image-2654" title="Picture 6" src="http://urgensia.com/wp-content/uploads/2011/01/Picture-62.png" alt="" width="500" height="267" /></a></p>
<p>The video below explains how it all works and why they created this concept, but in short, locations partnering with WeSC will have a mat that will sense the RFID tags when they are stepped on and relay it to a server. The server not only checks you in on Twitter/Facebook, it could greatly change your social media engagement and opens a big door for retail marketers and ticketing as well. I also think the Flickr idea they propose is pretty neat too. We could see shoe companies earn some serious profits making promotional deals with stores, theaters, restaurants, etc. Watch the video below and see if it gets you thinking about crazy ideas&#8230;</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=18926005&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=4ab837&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="640" height="360" src="http://vimeo.com/moogaloop.swf?clip_id=18926005&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=4ab837&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Brand Spanking: BMW, Bud Light, Asics and Levi&#8217;s</title>
		<link>http://urgensia.com/2011/01/brand-spanking-bmw-bud-light-asics-and-levis/</link>
		<comments>http://urgensia.com/2011/01/brand-spanking-bmw-bud-light-asics-and-levis/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 20:22:33 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[asics]]></category>
		<category><![CDATA[bmw]]></category>
		<category><![CDATA[bud light]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[levi's]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[waterless]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=2636</guid>
		<description><![CDATA[Your Monday branded content multi-vitamin.

Trailer for BMW&#8217;s promising future-minded, four-part documentary series called &#8220;Wherever you Want To Go.&#8221; Each part will be released weekly over the month of February.

Bud Light demonstrates the dangers of 3D advertising in this year&#8217;s Super Bowl commercial entry.

If these athletes drank Gatorade before this commercial shoot do you think their [...]]]></description>
			<content:encoded><![CDATA[<p>Your Monday branded content multi-vitamin.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/NvEduHFMEng?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/NvEduHFMEng?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Trailer for BMW&#8217;s promising future-minded, four-part documentary series called <a href="http://www.bmwactivatethefuture.com/">&#8220;Wherever you Want To Go.&#8221;</a> Each part will be released weekly over the month of February.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/HpKn27v8Sh0?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/HpKn27v8Sh0?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Bud Light demonstrates the dangers of 3D advertising in this year&#8217;s Super Bowl commercial entry.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=18818960&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="640" height="360" src="http://vimeo.com/moogaloop.swf?clip_id=18818960&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>If these athletes drank Gatorade before this commercial shoot do you think their word-sweat would be colorful too?</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/tuNofhQUV8I?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/tuNofhQUV8I?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Levi&#8217;s put this video out last week featuring their new campaign to save water. They&#8217;re not only cutting down on water used to make jeans, they&#8217;re asking their customers to help save with them by only washing jeans every other week. People don&#8217;t get that dirty these days, so we often over-wash stuff. Props to Levi&#8217;s for addressing it!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Have You Seen This Yet? Ray Ban Viral Where the Sun Don&#8217;t Shine</title>
		<link>http://urgensia.com/2011/01/have-you-seen-this-yet-ray-ban-viral-where-the-sun-dont-shine/</link>
		<comments>http://urgensia.com/2011/01/have-you-seen-this-yet-ray-ban-viral-where-the-sun-dont-shine/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 23:53:59 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[laughing squid]]></category>
		<category><![CDATA[ray ban]]></category>
		<category><![CDATA[subway]]></category>
		<category><![CDATA[sunglasses]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=2601</guid>
		<description><![CDATA[I noticed a new viral video while trolling the net and thought I&#8217;d confront it. It was posted yesterday on YouTube. Then BuzzFeed picked it up yesterday and Laughing Squid picked it up this morning. It features a guy running through a subway train in the opposite direction that it&#8217;s traveling, so he stays even [...]]]></description>
			<content:encoded><![CDATA[<p>I noticed a new viral video while trolling the net and thought I&#8217;d confront it. It was posted yesterday on YouTube. Then <a href="http://www.buzzfeed.com/sayomg/this-guy-is-fast-tah" target="_blank">BuzzFeed</a> picked it up yesterday and <a href="http://laughingsquid.com/guy-running-through-5-subway-cars-before-train-leaves-station/" target="_blank">Laughing Squid</a> picked it up this morning. It features a guy running through a subway train in the opposite direction that it&#8217;s traveling, so he stays even with the person filming on the platform. Just see for yourself and tell me if you think it&#8217;s real or not.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/L04WPB5CR68?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/L04WPB5CR68?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I&#8217;m going with no and I&#8217;m sure you will too. Pretty sure there are doors separating the subway cars.  Also, what&#8217;s with a dude wearing sunglasses underground in a subway station? I guess Ray Ban&#8217;s going after the douchebag demographic.</p>
<p>The video has yet to show it&#8217;s effectiveness since it&#8217;s still too new, but I&#8217;m thinking too fake for it to be that popular. Still, if Mashable or some other big site posts it up then I&#8217;m sure we&#8217;ll see a bit of a jump.</p>
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		<title>Brand Spanking: MLK, Monster Trucks, Bus Stops and more</title>
		<link>http://urgensia.com/2011/01/brand-spanking-mlk-monster-trucks-bus-stops-and-more/</link>
		<comments>http://urgensia.com/2011/01/brand-spanking-mlk-monster-trucks-bus-stops-and-more/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 21:34:37 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[caribou coffee]]></category>
		<category><![CDATA[chevrolet]]></category>
		<category><![CDATA[chevy]]></category>
		<category><![CDATA[google chrome]]></category>
		<category><![CDATA[martin luther king]]></category>
		<category><![CDATA[mini]]></category>
		<category><![CDATA[mlk]]></category>
		<category><![CDATA[monster trucks]]></category>
		<category><![CDATA[rally]]></category>
		<category><![CDATA[subaru]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=2569</guid>
		<description><![CDATA[Gathering up buzzworthy branded content from around the web.

Chevrolet goes big on MLK day with a site that invites people to record themselves reading quotes from the historic civil rights leader. Check out the website here.

Mini takes center stage at a monster truck rally in this brilliant new commercial of theirs.

Colle+McVoy created these heated bus [...]]]></description>
			<content:encoded><![CDATA[<p>Gathering up buzzworthy branded content from around the web.</p>
<p><a href="http://urgensia.com/wp-content/uploads/2011/01/Picture-42.png"><img class="alignnone size-full wp-image-2571" title="Picture 4" src="http://urgensia.com/wp-content/uploads/2011/01/Picture-42.png" alt="" width="600" height="395" /></a></p>
<p>Chevrolet goes big on MLK day with a site that invites people to record themselves reading quotes from the historic civil rights leader. Check out the website <a href="http://www.chevymlk.com" target="_blank">here</a>.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ZnsTrxOS_r0?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/ZnsTrxOS_r0?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Mini takes center stage at a monster truck rally in this brilliant new commercial of theirs.</p>
<p><a href="http://urgensia.com/wp-content/uploads/2011/01/Ovens-out-of-transit-shelters-Coffee-Colle-+-Mcvoy-Caribou-Print-Outdoor-Ads.jpeg"><img class="alignnone size-full wp-image-2570" title="Ovens out of transit shelters, Coffee, Colle + Mcvoy, Caribou, Print, Outdoor, Ads" src="http://urgensia.com/wp-content/uploads/2011/01/Ovens-out-of-transit-shelters-Coffee-Colle-+-Mcvoy-Caribou-Print-Outdoor-Ads.jpeg" alt="" width="600" height="479" /></a></p>
<p><a href="http://www.collemcvoy.com/" target="_blank">Colle+McVoy</a> created these heated bus shelters in Minnesota to promote Caribou Coffee&#8217;s new breakfast items.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/dwNeunz3MZM?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/dwNeunz3MZM?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Google continues its laboratory themed, destructive product demos. This time for the Google Chrome laptop.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/MyIxoCzOG08?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/MyIxoCzOG08?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Subaru of Canada strapped some HD cams to different places on a brand new rally car and filmed their racing team in action. The videos encourage fans to &#8220;choose their own angle&#8221; and join them on the bumpy, intense 7 minute ride.</p>
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		<title>Have you seen this yet? Intel Visual Life &#8220;The Sartorialist&#8221;</title>
		<link>http://urgensia.com/2011/01/have-you-seen-this-yet-intel-visual-life-the-sartorialist/</link>
		<comments>http://urgensia.com/2011/01/have-you-seen-this-yet-intel-visual-life-the-sartorialist/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 23:50:31 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[branded content]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[branded video]]></category>
		<category><![CDATA[doc]]></category>
		<category><![CDATA[fake tv]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[sartorialist]]></category>
		<category><![CDATA[scott schumann]]></category>
		<category><![CDATA[visual life]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=2461</guid>
		<description><![CDATA[
Urgent team member Kasia posted this video on her blog fake tv the other day. It&#8217;s a short doc about fashion blogger Scott Schumann of The Sartorialist made for Intel&#8217;s new Visual Life campaign. It&#8217;s nice to see intellectual and influential bloggers getting more mainstream love by collaborating with brands. With 70k hits a day, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://urgensia.com/wp-content/uploads/2011/01/Picture-2.png"><img class="alignnone size-full wp-image-2468" title="Picture 2" src="http://urgensia.com/wp-content/uploads/2011/01/Picture-2.png" alt="" width="568" height="360" /></a></p>
<p>Urgent team member Kasia posted this video on her blog <a href="http://faketv.tumblr.com/post/2640677588/short-doc-on-street-fashion-blogger-the" target="_blank">fake tv</a> the other day. It&#8217;s a short doc about fashion blogger Scott Schumann of <a href="http://thesartorialist.blogspot.com/" target="_blank">The Sartorialist</a> made for Intel&#8217;s new <a href="http://www.intel.com/visuallife/" target="_blank">Visual Life</a> campaign. It&#8217;s nice to see intellectual and influential bloggers getting more mainstream love by collaborating with brands. With 70k hits a day, they must be making an impact, so it&#8217;s only natural that marketers and advertisers would be all over internet tastemakers like Schumann.</p>
<p>So maybe not all bloggers are as hip as The Sartorialist. That dude is really hip! But a lot of them are intensely passionate and curious individuals who&#8217;s brain power and creativity needs to be spread beyond the confines of Wordpress templates and the Tumblr dashboard. Fortunately, I think that&#8217;s going to start happening more often.</p>
<p>I&#8217;m assuming we&#8217;ll see some more interesting profiles for this campaign. Who else do you think they&#8217;ll feature?</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/e5NgG5koPZU?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/e5NgG5koPZU?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Brand Spanking: Carlsberg, Kraft and Huggies</title>
		<link>http://urgensia.com/2011/01/brand-spanking-carlsberg-kraft-and-huggies/</link>
		<comments>http://urgensia.com/2011/01/brand-spanking-carlsberg-kraft-and-huggies/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 22:47:59 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[carlsberg]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[huggies]]></category>
		<category><![CDATA[kraft]]></category>
		<category><![CDATA[ted williams]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=2459</guid>
		<description><![CDATA[Gathering up buzzworthy branded content from around the web.
Carlsberg goes big with this new commercial demonstrating why they have probably the best ad in the world. via Adverblog

Ted Williams on his first gig with Kraft after becoming a YouTube sensation. I find the whole thing kind of awkward now. Like we can&#8217;t just let the guy find [...]]]></description>
			<content:encoded><![CDATA[<p>Gathering up buzzworthy branded content from around the web.</p>
<p>Carlsberg goes big with this new commercial demonstrating why they have <a href="http://www.probablythebestadintheworld.be/" target="_blank">probably the best ad in the world</a>. via <a href="http://www.adverblog.com/archives/004371.htm" target="_blank">Adverblog</a></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/f6R9lPYdU9I?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/f6R9lPYdU9I?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Ted Williams on his first gig with Kraft after becoming a YouTube sensation. I find the whole thing kind of awkward now. Like we can&#8217;t just let the guy find work and leave him alone. Watch the behind the scenes and then the commercial below. via <a href="http://adweek.blogs.com/adfreak/2011/01/listen-to-ted-williams-mac-cheese-debut.html" target="_blank">AdFreak</a></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="390" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/WpGR9tesaq4&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="390" src="http://www.youtube.com/v/WpGR9tesaq4&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="390" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/Dy85lAKLasw&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="390" src="http://www.youtube.com/v/Dy85lAKLasw&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I&#8217;ve seen this commercial posted everywhere, but I had to share it too. <a href="http://vimeo.com/user5664446" target="_blank">Mass Market</a> did an amazing job on the visual effects.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=18500186&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=4ab837&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="640" height="360" src="http://vimeo.com/moogaloop.swf?clip_id=18500186&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=4ab837&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<item>
		<title>@LEGO&#8217;s Whimsical Short Film &#8220;The Brick Thief&#8221;</title>
		<link>http://urgensia.com/2011/01/legos-whimsical-short-film-the-brick-thief/</link>
		<comments>http://urgensia.com/2011/01/legos-whimsical-short-film-the-brick-thief/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 23:36:52 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[branded content]]></category>
		<category><![CDATA[brick thief]]></category>
		<category><![CDATA[cl!ck]]></category>
		<category><![CDATA[inventors]]></category>
		<category><![CDATA[lego]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://urgensia.com/?p=2383</guid>
		<description><![CDATA[
A few days ago LEGO released a stop-motion short film called &#8220;The Brick Thief&#8221; as a follow-up to last year&#8217;s much-viewed &#8220;CL!CK.&#8221; The films star a mustachio&#8217;d inventor who discovers the inspiration that LEGO&#8217;s can lend to idea-makers such as himself.
Although LEGO has already evolved into video games to better serve the modern child, their [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://urgensia.com/wp-content/uploads/2011/01/Picture-1.png"><img class="size-full wp-image-2386 alignnone" title="Picture 1" src="http://urgensia.com/wp-content/uploads/2011/01/Picture-1.png" alt="" width="530" height="298" /></a></p>
<p><a href="http://urgensia.com/wp-content/uploads/2011/01/Picture-1.png"></a>A few days ago LEGO released a stop-motion short film called &#8220;The Brick Thief&#8221; as a follow-up to last year&#8217;s much-viewed <a href="http://www.youtube.com/watch?v=OinrOnjzH_A" target="_blank">&#8220;CL!CK.&#8221;</a> The films star a mustachio&#8217;d inventor who discovers the inspiration that LEGO&#8217;s can lend to idea-makers such as himself.</p>
<p>Although LEGO has already evolved into video games to better serve the modern child, their original building blocks are still a common toy in the playrooms and daycares of many. So I don&#8217;t think these videos are targeted at kids necessarily . My takeaway is they&#8217;re trying to inspire adults (engineers, entrepreneurs, designers, etc) to think with their hands. There are more plastic blocks out there than the keys we type on. It&#8217;s a reminder to embrace the tangible &#8211; and maybe steal toys from children?</p>
<p>Oh, I won&#8217;t fail to mention that the video is also really well made.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/gC0vb9XDz38?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/gC0vb9XDz38?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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