Category Archives: advertising

Cute Moleskine Commercial That Most People Won’t See

Written by Peter. Posted on December 6, 2010. No comments.

You’re hip, you’re creative, you’re organized, you probably own at least one Moleskine. Since you don’t really need to be sold on the practical uses of a day planner/notebook, you probably don’t need to watch a commercial for one. But you MUST watch this. Like you, this commercial is hip, creative and organized (well credit [...]

#TVittervision

Written by admin. Posted on November 23, 2010. No comments.

Friends of Urgent (also formerly of Current TV), Chloe Sladden and Robin Sloan, are changing the way we watch television. Fast Company came out with a juicy article today that features the pair as major players in the development of Twitter as the interactive platform for TV. With the incorporation of Twitter in TV programming and [...]

Axe’s Global Brand VP Talks Manliness At The Razorfish Client Summit (via @psfk)

Written by Peter. Posted on November 2, 2010. No comments.

I watched most of the videos on PSFK this morning from this year’s Razorfish Client Summit and you should check them out too. Topics range from firsthand observations of the technology boom in Latin America to indie musicians working with brands to advertising agencies needing to be major advocates for change. Featured below, Axe’s Global [...]

Wild 3D Projection for Toyota Auris

Written by Peter. Posted on October 19, 2010. No comments.

The other week Toyota UK posted this video of a 3D projection that creative agency Glue Isobar created for their new hybrid vehicle, the Toyota Auris. It’s pretty unbelievable to see this work on video, but I can only imagine the people who saw this in really life were completely blown away. Imagine if urban [...]

@Audiodraft crowdsources original music

Written by admin. Posted on October 1, 2010. No comments.

AudioDraft is hopping on the crowdsourcing bandwagon, leveraging a contest-model as a platform for helping musicians collaborate online. Hailing from Finland, the founders of the company have developed a platform that allows businesses or individuals holding a composition-contest on their site. They use open source technology as a way to help musicians collaborate online easily; [...]

Ad Hustle #1: Ad Age’s Small Agency Awards (and Conference)

Written by Brandon. Posted on July 20, 2010. No comments.

New Orleans = off the hook Partially inspired by, Jerry Solomon, a producer and production/agency honcho I admire, I’m going to be writing a series of blog posts from the perspective of the “boutique” agency founder. Hopefully my ruminations on the state of the industry, of which, I am essentially a n00b in, and the [...]

video of the day: write the future

Written by Henry Goldman. Posted on May 24, 2010. No comments.

Nike always understood how to connect their brand with the larger narratives of sports. This new, astonishing 3-minute commercial is the latest edition to the book of classic Nike, big-budget ads. Say what you want about Nike’s branded carpet-bombing of western culture, but game recognizes game and I defy anyone to watch this spot and [...]

VOD: create your own Google Search Story

Written by Kasia. Posted on April 15, 2010. 4 Comments.

Google’s Search Stories campaign turned mundane search into a charming story telling device. You probably saw “Parisian Love” during the Super Bowl, and now you can create your own Search Story with a simple tool on Youtube. It’s a pretty cool interactive twist– see what you can do with it… Search Story Tutorial Parisian Love

surveillance, GPS and free stuff

Written by Kasia. Posted on April 5, 2010. No comments.

There are so many cool elements to this campaign for Blu Dot’s high end “Real Good” chairs, it’s hard to know where to start. The basic premise is simple, Blu Dot and ad agency Mono planted 25 “Real Good” chairs ($129 each) around NY, covered by video surveillance and GPS/Twitter tracking. The chairs were free [...]

A Convo w/ Sundance Nominated Max Joseph

Written by Brandon. Posted on March 1, 2010. No comments.

Max is a great example of a creator who’s taken his skills and creativity and leveraged it in the web video space to gain serious recognition as a filmmaker. In a web video less world, Max’s vision would not have had the multimillion view exposure that it has, and he’s managed to take the medium [...]

Dear Sesame Street

Written by Kasia. Posted on February 23, 2010. No comments.

“We, the undersigned, would like to register our concern over the contest you are now conducting…” begins the petition already signed by dozens of animators, arguing against contests, calls for content, crowd sourcing, or whatever you want to call it– essentially, spec work. Professional creatives are taking to the digital streets, with a thoughtful yet [...]

Jonze / Absolut “branded” short premieres at Sundance

Written by Kasia. Posted on January 22, 2010. No comments.

Spike Jonze’ new short I’m Here premiered yesterday at Sundance, which is interesting not because it is a quirky love story starring two robots, but because it was produced for Absolut Vodka. “This isn’t the first time people have created branded content, but it’s never really been accepted on its own merits. That’s the grey [...]

Obligatory Vintage Ad Browser Post

Written by Henry Goldman. Posted on January 6, 2010. No comments.

It’s been going around the ‘sphere for a hot minute, so if you haven’t checked out VintageAdBrowser.com yet, it’s definitely worth it.

Doritos Announces Finalists For Crowdsourced Superbowl Contest

Written by Henry Goldman. Posted on January 5, 2010. No comments.

…..and somewhere, a soon-to-be-layed-off journalist wrote the 10 bajillionth article on the death of the ad industry. No, but seriously, every time I tell colleagues/clients/friends that my company specializes in user-generated advertising, the first thing they mention is Doritos annual Superbowl contest. It makes sense. Doritos spends the most money, has gotten the most press [...]

Positive Public Art That Looks Like Advertising

Written by Henry Goldman. Posted on December 31, 2009. No comments.

This isn’t a funky new campaign for The Gap or Pepsi. It’s art. That’s right. The Appropriated Poster Campaign bought media in Southern California for these installations. It’s a cool idea, which I’d love to see extended to other mediums. How neat would it be to be watching TV and during the commercial break, seeing [...]

This Is War

Written by admin. Posted on December 16, 2009. No comments.

We’re not necessarily taking sides on this, but it’s a pretty well-made video.

These guys should have called Urgent – $500,000+ down the drain

Written by Henry Goldman. Posted on December 11, 2009. No comments.

While reading about Vodka-brand 42 Below’s recent campaign, which involved giving 42 well-known filmmakers, 10k each to create a 42-second film about their dreams, I was struck by the following quote. “Initially, the Bacardi-owned brand wanted to create a user-generated content contest for young filmmakers to increase brand awareness in the Chinese market. The idea [...]

Niche spoofs garner half-a-mill in hits?!?

Written by Brandon. Posted on November 27, 2009. No comments.

Ok, so this video gets you nostalgic for the film La Haine, or maybe that’s just my only exposure to the banlieu of France… beyond that the video is aight. The real interesting thing here is that a Justice (relatively niche franco-electro group) can make a video that spawns a spoof of it, which can [...]