Author Archives: Moana

Arcade Fire’s Personalized Video with HTML5

Written by Moana. Posted on August 30, 2010. No comments.
Indie band Arcade of Fire released a music video for “We Used to Wait” from their new album “The Suburbs.” Writer/director Chris Milk and Aaron Koblin from Google teamed up to create an interactive, personalized and experimental video using Google Chrome and Google Maps to support the HTML5 database. The video was posted today on [...]

Youtube’s Most Unwatched

Written by Moana. Posted on August 27, 2010. No comments.
Viral videos on Youtube are getting view counts pass the millions, many over 150 mission. But what about the videos with no views at all. These videos have been untouched, unwatched, and are unharmed with bad ratings. 0 Views on Tumblr features Youtube’s “Bottom of the Barrel” videos. They are pixelated, with bad audio, and [...]

Interactive Twitter Mural

Written by Moana. Posted on August 25, 2010. No comments.
The Canadian tourism industry is trying to lure American tourists to head to Canada for their next vacation by relating to them through social media on the streets. DDB Vancouver put giant, touchable screens (8X10 foot) in New York, LA and Chicago with real time twitter updates that people are posting about their travels through [...]

The Last Exorcism’s Viral Movie Campaign scary to users, funny to marketers

Written by Moana. Posted on August 20, 2010. No comments.
Chatroulette nightmare. (be advised, it contains strong words and unpleasant imagery).

Movie Trailer Game

Written by Moana. Posted on August 10, 2010. No comments.
Universal Pictures put some creativity behind the marketing of their new movie, “Scott Pilgrim vs. the World”, by doing movie trailers in a new way… making a game out of it. They’ve especially grabbed the attention of comic and gaming fans by creating this interactive game where you can click on icons that [...]

Control Dan’s Life For A Year

Written by Moana. Posted on August 5, 2010. No comments.
Dan Brown, a video blogger who’s been around for 3 years but who is most famous for his “How to Solve a Rubik’s Cube” video on Youtube, is now taking interactive blogging to the next level. He is starting an interactive web show called Dan 3.0 where viewers can literally control his life for an [...]

“Will Make Art for Beer”

Written by Moana. Posted on August 4, 2010. No comments.
Around since 1882, Pabst the old-time brewing company famous for their Pabst Blue Ribbon, held an art contest for all the Pabst beer lovers to get involved with their marketing. The contest accepted paintings, drawings, digital media, photography and even poems that were inspired by PBR. Have you seen the winning en- tries around on billboards, [...]

Handcraft Your Own Fashion Film

Written by Moana. Posted on August 3, 2010. No comments.
SHOWstudio, an award-winning fashion website, posted their new interactive film showcasing Hungarian model Eniko Mihalik in a selection of new New York A/W fashions (Alexander Wang, Altruzarra and Proenza Schouler) photographed and filmed by Barnaby Roper. Rather than creating one film, this interactive film creates a twist on fashion online. The project comprises of 26 [...]