Author Archives: Brandon

YouChef

Written by . Posted on March 7, 2012. No comments.
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As YouTube continues to encourage creators across genres to continue honing their craft, it seems as though the homegrown cooking star genre is very ripe in fact it’s really heating up for some break out stars… (Please no tomato hurling.) We’ve seen cover song artists, vloggers of course, and make up tutors really pop in terms [...]

The NEW (YT) Playbook!

Written by . Posted on February 27, 2012. No comments.
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YouTube continues to be a juggernaut in its quest to provide creators a rubric for aspiring and current partners to be successful on the platform. Their strategic acquisition of Next New Networks seems to really be manifesting itself in the way that creators are an increasing focus for YouTube.  The LA Times just reported on [...]

Ballsy DIY TV Pilot

Written by . Posted on February 16, 2012. No comments.
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I first met our friend and one-time collaborator, Nathan Marshall, at an independent TV conference when web video was really just budding.  Fast forward 4 or so years, and Nathan has co-written and directed an ambitious TV 1/2 hour pilot, “about a couple in LA who are so underwater on their mortgage that they can’t [...]

THE SEARCH FOR AMERICA’S NEWEST COMEDY WRITER

Written by . Posted on October 12, 2011. No comments.
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As content creators ourselves, we understand what a long journey it can be to develop your own original ideas into successful projects. And we know how important it is to have the right forms of support along the way. There are not many organizations out there who are dedicated to helping emerging artists. The Alliance [...]

Makin’ it Work w/ Spirit Animal

Written by . Posted on July 15, 2011. No comments.
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Back in the days when I was a teenager, Before I had status and before I had a pager, you could find the BG, listening to Gray Kid… ok, it hasn’t been that long, but it’s been a minute that I’ve been mesermerized by the pure talent of Steve Cooper aka Gray Kid and his [...]

Beats Rhymes and Life: ATCQ Doc

Written by . Posted on July 7, 2011. No comments.
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Just came from a screening and q&a with the director, Michael Rapaport’s “Beats Rhymes and LIfe: The Travels of  A Tribe Called Quest.” If you’re a hip hop head, having grown up in the 90′s listening to the likes of Tribe, De La, Jungle Bros., then this is a a film for you.   As [...]

TOMS Shoes- NEW WORK – Get Out and Play!

Written by . Posted on June 30, 2011. No comments.
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I hate bragging. I really do, but what else is social media, and blogging good for (*cough* social reform, arab spring, uhh, world peace?)… Our Creative Consigliere Max Joseph helmed this fantastic video we created for TOMS Shoes, which really embodies the spirit of PLAY. We worked with a fantastic choreographer, and dance troop, all [...]

We on award (european) tour!

Written by . Posted on May 13, 2011. No comments.
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Ok, we know, we’ve been pretty quiet lately in the megaphone social broadcasting about ourselves sense that is. We’ve been hard at work on a new video series that’s set to launch with GOOD and Ford called “Reinventing the Outdoors” which we’re really proud of. It’s been a ton of work, and in the coming [...]

Needle in a Haystack

Written by . Posted on January 26, 2011. 1 Comment.
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I found this fun article on the front page of the LA Times today to be especially relevant.  Apparently, it’s getting tougher for “reality” shows to cast “real” and “authentic” people who will play the desired part/role in the show, but are doing so genuinely.    At UC, we all have docu/non-fiction backgrounds when it comes [...]

Are Employees the new Creative Directors

Written by . Posted on January 11, 2011. No comments.
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Well… not quite.  But Stuart Elliot of NYT wrote this piece about Italian chain restaurant Carino’s producing a commercial based on a seemingly random suggestion from an employee for a concept of a commercial she’d like to see.  The resulting spot that ran on TV is below. The article then goes on to explain that [...]

Year of the URG-ELEPHANT

Written by . Posted on January 5, 2011. No comments.
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My partner in advergrinding, Hank G wrote a lovely post on what he/we have learned in our almost 2 years now running UC. Since he took the New Year op to look back in time, I thought I’d do my due and look forward to the future of UC. While we’re no consumer facing company [...]

Get Him to the Shiek

Written by . Posted on December 6, 2010. 3 Comments.
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Ok that’s a really far stretch for a post title. Hear me out though… I recently had privilege of shooting with Puff aka Diddy for our series of Celeb Flip spots on his video shoot for “Coming Home” which took place on a salt flat in the middle of the desert. It wasn’t just the [...]

Vimeo Awards Resnap

Written by . Posted on October 11, 2010. No comments.
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This past weekend I attended the inaugural Vimeo Awards . As a bona fide video nerd, I have to say it was pretty cool.  Lots of camera geeks, filmmakers, plaid shirts, beards, plaid shirts, and booze.  Hightlights included the awards ceremony, which I was lucky enough to snag a ticket to, but was bummed and [...]

Ad Hustle #1: Ad Age’s Small Agency Awards (and Conference)

Written by . Posted on July 20, 2010. No comments.
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New Orleans = off the hook Partially inspired by, Jerry Solomon, a producer and production/agency honcho I admire, I’m going to be writing a series of blog posts from the perspective of the “boutique” agency founder.  Hopefully my ruminations on the state of the industry, of which, I am essentially a n00b in, and the [...]

Josh Soskin on SLR Craze and “Love Stinks”

Written by . Posted on July 4, 2010. No comments.
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Ewwwwwww.  Well worth watching this cut down of a short by our man Josh Soskin. We shot with the hvx200 with letus adapter package and nikon still lenses. edited myself in final cut pro and did all color correction with FCP and magic bullet. Sound mixed at Todd AO West. Got a great sound mix [...]

Pop Up Film Festival “Special Offer” in NY

Written by . Posted on April 20, 2010. No comments.
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Stop… drop… open up a film festival.  We haven’t heard enough about Damon aka Dame Dash’s Creative Control TV… how is that possible?  Dame typically bangs his self-promo drum pretty loudly.  CreativeControl.tv is his latest (as far as we know) spinoff post HOVA split.  It’s difficult to figure out exactly what it is, but it [...]

LOOSWORLD Presents… Noseferocktu

Written by . Posted on April 13, 2010. No comments.
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It’s actually happening… believe it.  Urgent Content famlay, Looseworld is putting on a pretty uniquely sick event in NYC.  They asked filmmakers to submit their work, and paired them with musicians to score the films and perform live.  Should be a fun event, with the Street Carnage dudes hosting, and apparently Das Racist performing?  Hmmm.  [...]

Appearance releases via iPhone in the field!

Written by . Posted on April 6, 2010. No comments.
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Whoa… admitedly, I’ve been holding out on the iphone related stuff, I’m a BBerry guy, but recently I was able to trade my little sister (14 years old) an Urban Outfitters gift card to have her ipod touch on loan.  I’m getting into it, and Urgent Content is developing a mobile ap, so figured I [...]

A Convo w/ Sundance Nominated Max Joseph

Written by . Posted on March 1, 2010. No comments.
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Max is a great example of a creator who’s taken his skills and creativity and leveraged it in the web video space to gain serious recognition as a filmmaker. In a web video less world, Max’s vision would not have had the multimillion view exposure that it has, and he’s managed to take the medium [...]

Pasta, a brew, and some Chat Roulette

Written by . Posted on February 27, 2010. No comments.
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Ok, I’ll admit it, I’m obsessed with CR.  Before we started Urgent Content, the Bonrz crew (@faketv, @henrygoldman, @bjstein, and yours truly @the_bg) were contemplating a potential dating site idea… We went so far as to review the thesis of and meet with the author of a major paper on online dating and then subject [...]