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Author Archives: Brandon
Makin’ it Work w/ Spirit Animal
Back in the days when I was a teenager, Before I had status and before I had a pager, you could find the BG, listening to Gray Kid… ok, it hasn’t been that long, but it’s been a minute that I’ve been mesermerized by the pure talent of Steve Cooper aka Gray Kid and his [...]
Beats Rhymes and Life: ATCQ Doc
Just came from a screening and q&a with the director, Michael Rapaport’s “Beats Rhymes and LIfe: The Travels of A Tribe Called Quest.”
If you’re a hip hop head, having grown up in the 90’s listening to the likes of Tribe, De La, Jungle Bros., then this is a a film for you. As much [...]
TOMS Shoes- NEW WORK – Get Out and Play!
I hate bragging. I really do, but what else is social media, and blogging good for (*cough* social reform, arab spring, uhh, world peace?)…
Our Creative Consigliere Max Joseph helmed this fantastic video we created for TOMS Shoes, which really embodies the spirit of PLAY. We worked with a fantastic choreographer, and dance troop, [...]
We on award (european) tour!
Ok, we know, we’ve been pretty quiet lately in the megaphone social broadcasting about ourselves sense that is. We’ve been hard at work on a new video series that’s set to launch with GOOD and Ford called “Reinventing the Outdoors” which we’re really proud of. It’s been a ton of work, and in [...]
Needle in a Haystack
I found this fun article on the front page of the LA Times today to be especially relevant. Apparently, it’s getting tougher for “reality” shows to cast “real” and “authentic” people who will play the desired part/role in the show, but are doing so genuinely. At UC, we all have docu/non-fiction backgrounds when it comes [...]
Are Employees the new Creative Directors
Well… not quite. But Stuart Elliot of NYT wrote this piece about Italian chain restaurant Carino’s producing a commercial based on a seemingly random suggestion from an employee for a concept of a commercial she’d like to see. The resulting spot that ran on TV is below.
The article then goes on to explain that Carino’s [...]
Year of the URG-ELEPHANT
My partner in advergrinding, Hank G wrote a lovely post on what he/we have learned in our almost 2 years now running UC. Since he took the New Year op to look back in time, I thought I’d do my due and look forward to the future of UC. While we’re no consumer [...]
Get Him to the Shiek
Ok that’s a really far stretch for a post title. Hear me out though… I recently had privilege of shooting with Puff aka Diddy for our series of Celeb Flip spots on his video shoot for “Coming Home” which took place on a salt flat in the middle of the desert. It wasn’t [...]
Vimeo Awards Resnap
This past weekend I attended the inaugural Vimeo Awards . As a bona fide video nerd, I have to say it was pretty cool. Lots of camera geeks, filmmakers, plaid shirts, beards, plaid shirts, and booze. Hightlights included the awards ceremony, which I was lucky enough to snag a ticket to, but was bummed [...]
Ad Hustle #1: Ad Age’s Small Agency Awards (and Conference)
New Orleans = off the hook
Partially inspired by, Jerry Solomon, a producer and production/agency honcho I admire, I’m going to be writing a series of blog posts from the perspective of the “boutique” agency founder. Hopefully my ruminations on the state of the industry, of which, I am essentially a n00b in, and the trials [...]
Josh Soskin on SLR Craze and “Love Stinks”
Ewwwwwww. Well worth watching this cut down of a short by our man Josh Soskin.
We shot with the hvx200 with letus adapter package and nikon still lenses. edited myself in final cut pro and did all color correction with FCP and magic bullet.
Sound mixed at Todd AO West. Got a great sound [...]
Pop Up Film Festival “Special Offer” in NY
Stop… drop… open up a film festival. We haven’t heard enough about Damon aka Dame Dash’s Creative Control TV… how is that possible? Dame typically bangs his self-promo drum pretty loudly. CreativeControl.tv is his latest (as far as we know) spinoff post HOVA split. It’s difficult to figure out exactly what it is, but it [...]
LOOSWORLD Presents… Noseferocktu
It’s actually happening… believe it. Urgent Content famlay, Looseworld is putting on a pretty uniquely sick event in NYC. They asked filmmakers to submit their work, and paired them with musicians to score the films and perform live. Should be a fun event, with the Street Carnage dudes hosting, and apparently Das Racist performing? Hmmm. [...]
Appearance releases via iPhone in the field!
Whoa… admitedly, I’ve been holding out on the iphone related stuff, I’m a BBerry guy, but recently I was able to trade my little sister (14 years old) an Urban Outfitters gift card to have her ipod touch on loan. I’m getting into it, and Urgent Content is developing a mobile ap, so figured I [...]
A Convo w/ Sundance Nominated Max Joseph
Max is a great example of a creator who’s taken his skills and creativity and leveraged it in the web video space to gain serious recognition as a filmmaker. In a web video less world, Max’s vision would not have had the multimillion view exposure that it has, and he’s managed to take the [...]
Pasta, a brew, and some Chat Roulette
Ok, I’ll admit it, I’m obsessed with CR. Before we started Urgent Content, the Bonrz crew (@faketv, @henrygoldman, @bjstein, and yours truly @the_bg) were contemplating a potential dating site idea… We went so far as to review the thesis of and meet with the author of a major paper on online dating and then subject [...]
And the Award goes to… everybody with a camera and access
Interesting piece here about the prestigious journalism Polk Award going to an anonymous person who captured a startling video of a student’s death in Iran. I remember how Time magazine’s person of the year last year or year before was “You” with a mirror like effect on the cover, (clever.).. and now awarding boards are [...]
You are not alone
This MOS video from Urgensia fam, Siddharth, on Indians’ pov on piracy is interesting from the standpoint that it confirms that consumers have a very universal view on media piracy. There’s a nice accompanying article/interview as well. What’s also of note, is how piracy helped fuel an IT economy and development in Banglore. I just [...]
The nosefeROCKtu
We don’t know how the fuck you pronounce it, but we do know that this event looks to be fresh. For all NYC based musicians and filmmakers, LooseWorld is producing what looks to be a very interesting event. As they describe it:
“nosfeROCKtu is a creative competition that challenges artist to collaborate across mediums [...]
THE SEARCH FOR AMERICA’S NEWEST COMEDY WRITER