Funny or die has been killing it when it comes to branded content lately. Their access to namebrand celebrities (no matter how off the radar or washed up) all but guarantees their ability to produce clickable links. Cos while I may not think I care about Ralph Macchio, but when I see a link to a video of him getting in a fight in a Starbucks, I probably care enough to click it. And when that video turns out to be a hidden camera, improvised sketch-fight, featuring JB Smoove (Leon Black of Curb Your Enthusiasm), I definitely care enough to watch it through to the end, which is a clunkily tacked on endorsement of Reeboks leg toning sneakers.

It’s the kind of overtly branded “viral” that only Funny or Die can get away with, and it’s well executed. Game recognize game.