Universal Pictures put some creativity behind the marketing of their new movie, “Scott Pilgrim vs. the World”, by doing movie trailers in a new way… making a game out of it. They’ve especially grabbed the attention of comic and gaming fans by creating this interactive game where you can click on icons that pop up during the trailer where you can rack up points as well as information and facts about the film, how it was made, interviews and other secrets that link you to more information. The film premieres this Friday, August 13th.