The Canadian tourism industry is trying to lure American tourists to head to Canada for their next vacation by relating to them through social media on the streets. DDB Vancouver put giant, touchable screens (8X10 foot) in New York, LA and Chicago with real time twitter updates that people are posting about their travels through Canada. People passing by the mural can interact with the live posts by leaving comments for the travelers and viewing their photos. They can scroll through different posts to read the ones they want and they can enlarge the pictures to get a better view. It seems most people don’t really know much about Canada and don’t really have it on the top of the list of places to see but maybe this will change things. “It creates an opportunity for potential customers to not only become exposed to Canada but it also creates authentic commentary and a customized branded experience,” says PSFK. We’ll have to see the success rate of the interactive mural but it seems this new promotional idea would be great for other industries as well. Fashion designer’s can promote their newest collections up on the giant screen and get comments from passerby’s and twitter posts from the designer’s followers. Perhaps an interactive mural will eventually let you virtually play around with a new product, for example an iPad, so that Apple can do research by getting feedback on what to improve and to see what consumers want from the product. It wouldn’t be surprising to see more of these giant interactive murals in more cities and being utilized by other industries and other platforms.

http://www.youtube.com/watch?v=HypOO2Tqs2o&hd=1