Arcade Fire’s Personalized Video with HTML5

Written by Moana. Filed under new media. Bookmark the Permalink. Post a Comment. Leave a Trackback URL.

Indie band Arcade of Fire released a music video for “We Used to Wait” from their new album “The Suburbs.” Writer/director Chris Milk and Aaron Koblin from Google teamed up to create an interactive, personalized and experimental video using Google Chrome and Google Maps to support the HTML5 database. The video was posted today on the Official Google Blog which gives more details on how exactly the video was made etc. The video is meant to take you down the streets of memory lane of where you grew up. To start, first you have to download Google Chrome onto your computer. Once you do that, go to “The Wilderness Downtown” page, then type in your childhood home address or any address that has enough footage for Google Maps to recognize. Once the music video begins, multiple browsers open up showing different videos of the address you typed in as part of the music video. I tried typing in the address of my hometown on Kauai, Hi but there’s not enough footage to make the video interesting… just a bunch of trees. Try something that has landmarks that you can recognize easily. It makes the video more interesting to view that way.

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