In the future there will be no commercials. Only branded 4-minute web videos starring comedians you already like. I will stop posting these kinds of branded videos when they stop making funny ones. On the industry-side, this piece was developed out of a partnership between Bateman and Arnett and Electus, the new, somewhat stealthy IAC-backed branded media factory headed by Ben Silverman. While this is their first webseries (I believe) they’re model for TV/content development is somewhat novel. Essentially, they don’t pitch a show to an outlet, be it a web portal or a network, unless they already have a branded sponsor backing the production. Definitely makes for a smoother pitch.