http://urgensia.com/2010/05/greenpeace-crowdsources-new-logo-for-bp_america/ Urgent Content's Media Wire Sat, 21 Jan 2012 17:50:06 +0000 hourly 1 http://urgensia.com/2010/05/greenpeace-crowdsources-new-logo-for-bp_america/comment-page-1/#comment-267 Jeff Boortz Fri, 21 May 2010 13:18:45 +0000 http://urgensia.com/?p=1471#comment-267 I think BPs present logo suits their brand fine. It is a perfect example of Corporate double-speak. Say the exact opposite of what you actually do. It has been that way since it came on the scene, marking the change from British Petroleum to "Beyond Petroleum." We all know how far beyond petroleum BP has moved since that date. Maybe now we will start to be suspicious of all corporate speech, which will be healthy for us, because they are about to enter the political conversation in an unprecedented way. I think BPs present logo suits their brand fine. It is a perfect example of Corporate double-speak. Say the exact opposite of what you actually do. It has been that way since it came on the scene, marking the change from British Petroleum to “Beyond Petroleum.” We all know how far beyond petroleum BP has moved since that date. Maybe now we will start to be suspicious of all corporate speech, which will be healthy for us, because they are about to enter the political conversation in an unprecedented way.

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