There are so many cool elements to this campaign for Blu Dot’s high end “Real Good” chairs, it’s hard to know where to start. The basic premise is simple, Blu Dot and ad agency Mono planted 25 “Real Good” chairs ($129 each) around NY, covered by video surveillance and GPS/Twitter tracking. The chairs were free to whoever had the good luck to pick one up, and the resulting video is great (skip the cheesy VO until you get to the hilarious walkie talkie conversations among surveillance units).
“The recipients did not know that the video crew documented their snatch and get-away, sometimes trailing them for blocks. “I’ve never actually trailed anybody before,” said Henry Joost, an executive producer for Supermarche, the video production firm. “The only thing I know about surveillance is from movies.”" — full story in Fast Company
The campaign touches so many different platforms, it wins at social media bingo: a real world competitive game, tracking and buzz on Twitter, and a viral video on Vimeo. It’s a playful way to engage unsuspecting potential consumers in a game about design, ownership, and their product.
surveillance, GPS and free stuff
There are so many cool elements to this campaign for Blu Dot’s high end “Real Good” chairs, it’s hard to know where to start. The basic premise is simple, Blu Dot and ad agency Mono planted 25 “Real Good” chairs ($129 each) around NY, covered by video surveillance and GPS/Twitter tracking. The chairs were free to whoever had the good luck to pick one up, and the resulting video is great (skip the cheesy VO until you get to the hilarious walkie talkie conversations among surveillance units).
“The recipients did not know that the video crew documented their snatch and get-away, sometimes trailing them for blocks. “I’ve never actually trailed anybody before,” said Henry Joost, an executive producer for Supermarche, the video production firm. “The only thing I know about surveillance is from movies.”" — full story in Fast Company
The campaign touches so many different platforms, it wins at social media bingo: a real world competitive game, tracking and buzz on Twitter, and a viral video on Vimeo. It’s a playful way to engage unsuspecting potential consumers in a game about design, ownership, and their product.
via fake TV