RFP: Ford Looking For Local Contributors For The Fiesta Movement

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Got this via mediabistro. Ford is continuing to crowdsource both creative and customer reviews for it’s Fiesta campaign, specifically locally-targeted content. Haven’t looked to0 deep into terms/payment, but at the very least, Urgensiafilliates, getting an opp to put Ford as a client on the resume/reel is certainly something to look into.

Hi there!

In anticipation of the Fiesta’s US launch, for the next chapter of the Fiesta Movement we’re handing over creative direction for the all-new 2011 Ford Fiesta’s advertising and promotion to our fans.

You’ll need a creative vision and passion for the Fiesta. We’ll provide the public spaces and help connect you to local creative talent. Together, we’ll bring your ideas to life.

Your team will also have access to an all-new 2011 Ford Fiesta for the duration of the program (with gas and insurance) and a shot at winning a brand new Fiesta for yourself and your teammate.

If you’re a fan of the Ford Fiesta and are up for a challenge, grab a local friend , and fill out the application below to apply. We’re looking for 20 teams from around the country.

You can fill out the application in immediate succession, one teammate after another. Or, if your teammate isn’t nearby, you’ll be given a code at the end of your half of the application, which you can share with your friend privately. He or she will simply come to the site on their own time, and enter the code to fill out their half, picking up where you left off.

In the application, you’ll be asked to provide some basic information about yourself and your teammate: your names, where you live, education, job experience, and vehicle history. You’ll also be asked to highlight your creative backgrounds, describe your vision (through text or video), and point us to any work samples either of you may have online.

Tackle the application in any order you wish, but please ensure that your information is complete before you hit Submit. All applications must be completed and submitted by February 7, 2010.

Thank you and good luck!

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