Art By Chance is a short film festival, of sorts. Instead of screening films in theaters, or even online, the fest screens them on over 7,000 digital display screens across the globe.

The screens, which are usually digital billboards displaying advertisements, will be taken over for 30 second intervals to screen the festival’s selected films. Imagine waiting in line at your favorite corporate coffee shop, and instead of seeing an unremarkable digital billboard, catching a 30 second short – hence the name, ‘Art By Chance’.

It’s unclear to me whether the festival makes any revenue, or if it’s a nonprofit, but regardless, this is a really interesting use of the media outlets that surround us. It’s also a cool challenge to filmmakers, to not only tell a story in 30 seconds, but to also craft it in a way that it will grab the attention of someone walking by.

There are 2 months left to submit and this year’s topic is “time.” Mad euro.