Sorry to harsh your mellow so bluntly, indie bands, but the future is now. Record sales are make believe. Licensing revenue only happens if your older cousin works at some ad agency. Touring is the worst thing ever. If you’re going to make it, you’re going to make by scratching and scraping for every single dollar. That means pay-for-post tweets about your “favorite” brand of toothpaste. That means google ad words all over your music video on youtube. And now, with the (Beta) release of Rock Band’s Rock Band Network, that means offering your songs for sale to a generation of kids more at ease playing with video game controllers then instruments.
So, young indie band, someone in your crew is going to have to sit down and take 20-40 hours to program your song for Rock Band. And if people like it, and buy from the Rock Band store to play it, and maybe wind up becoming an actual fan of your music, then maybe, just maybe, your band has a slim chance of being a somewhat viable project in future. If you take the time, however, and the Rock Band version of your lead single generates no traction, I’m not suggesting you have absolutely no shot. I’m just suggesting you may want to take some time to figure out how to suck less.
(via Joystiq)
If You’re Best Song Doesn’t Play on Rock Band, Your Band Is Going to Fail
Sorry to harsh your mellow so bluntly, indie bands, but the future is now. Record sales are make believe. Licensing revenue only happens if your older cousin works at some ad agency. Touring is the worst thing ever. If you’re going to make it, you’re going to make by scratching and scraping for every single dollar. That means pay-for-post tweets about your “favorite” brand of toothpaste. That means google ad words all over your music video on youtube. And now, with the (Beta) release of Rock Band’s Rock Band Network, that means offering your songs for sale to a generation of kids more at ease playing with video game controllers then instruments.
So, young indie band, someone in your crew is going to have to sit down and take 20-40 hours to program your song for Rock Band. And if people like it, and buy from the Rock Band store to play it, and maybe wind up becoming an actual fan of your music, then maybe, just maybe, your band has a slim chance of being a somewhat viable project in future. If you take the time, however, and the Rock Band version of your lead single generates no traction, I’m not suggesting you have absolutely no shot. I’m just suggesting you may want to take some time to figure out how to suck less.
(via Joystiq)