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Doritos Announces Finalists For Crowdsourced Superbowl Contest
…..and somewhere, a soon-to-be-layed-off journalist wrote the 10 bajillionth article on the death of the ad industry.
No, but seriously, every time I tell colleagues/clients/friends that my company specializes in user-generated advertising, the first thing they mention is Doritos annual Superbowl contest. It makes sense. Doritos spends the most money, has gotten the most press and offers the most high-profile placement. In return, they get 4000 entries, many of which come from professionals and freelancers.
That said, I like the one below. And hope it wins the money. You can see the rest here.