The Rules Of Collaborative Content

Written by Henry Goldman. Filed under collaborative content. Tagged . Bookmark the Permalink. Post a Comment. Leave a Trackback URL.

Amanda Hirsch, a producer at PBS who worked on a couple of their largescale projects, dropped an interesting list of rules for large-scale collaborative media projects.

Couple cool tidbits:

Don’t assume that working together means saving time — that’s not the value proposition of collaboration. The value proposition is about quality, to the extent that you’re equipped to turn quality into revenue.

Also, in order to maximize editorial collaboration between partners, we needed someone with a bird’s eye view of the project, as well as a journalist’s sensibility, who could look for specific opportunities for partners to team up.

Learning to collaborate is a lot like learning to manage. A junior manager often thinks it’s easier to do things herself, rather than take time to train someone on her team. While this approach may allow her to deliver results more quickly in the short term, it’s not sustainable over time.

It’s a pretty good read. Click here for the whole story.

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