Thought I’d share some of the most recent coverage our Flip campaign has received.

From the New York Times:

Cisco hired a San Francisco marketing firm called Urgent Content to find people willing to share their Flip tales. Urgent Content has a database of what Brandon Gross, one of its founders, described as “creative consumers.”

“It is a network of creatives that we have worked with in past projects we have done,” Mr. Gross said. “Most of these people have Flip cameras, and, if not, we seeded them with the cameras.”

From Agency Spy:

“Urgent Content is an agency (of sorts) founded by two former CurrentTV guys, Brandon Gross and Henry Goldman , whose hybrid advertising-production company put together one of the better product-demonstration ads we’ve seen this year. Maybe the task was simple (selling the Flip Mino hand held tiny video camera), maybe the idea is basic. It’s probably not going to win awards — but it tells the viewer exactly why the Flip is a great product.”