I was recently chatting with Jesse Morgan, an independent producer who made some stuff for Current back in the day, who is working out of Geneva, Switzerland at the moment. I was really curious about how he got gigs in Geneva,  not being native to the country, so I asked him. The answers were, I think, pretty similar to the answers other working freelancers might give: luck, wearing many hats, relentless networking.

The one point he mentioned which I found really interested was that 30% of his business comes to him, via the internet. He tells it like this:

I have a decent website and I made sure I was listed on every “industry” directory I can find.  I come up in the first 20 searches most of the time for “Geneva cameraman”  “Switzerland photographer” etc…..

If you’re not making sure you’re listed everywhere possible, making sure your site includes lots of searchable terms and not getting links back to your site, you’re sleeping.

I’m curious what other tips freelancers have in terms of SEO, as well as what clients look for in a producer’s website. Any thoughts?